Jaguar Land Rover To Adopt Nvidia Drive Starting 2025 Onwards

Jaguar Land Rover have announced a multi year partnership with Nvidia for the adoption of its AI chipset platform Drive. The two will jointly develop an autonomous driving system and AI enabled in-car experiences which could be a virtual assistant which will be deployed by 2025. Starting in 2025 all Jaguar Land Rover vehicles will be equipped with Nvidia's Drive platform which includes a combination of hardware and software which includes active safety features coupled with automated driving and advanced parking systems and ADAS capability. There will also be a system that monitors the driver and the occupant using computer vision techniques.

The system integrates the Nvidia Drive Hyperion and Drive Orin autonomous vehicle processors which includes safety, security, networking, surround sensors coupled with a Jaguar Land Rover operating system. Jaguar Land Rover will also harness the power of Nvidia DGX server grade GPUs for training AI models in the data center built on top DRIVE sim software that is built on the Nvidia Omniverse platform.

The CEOs of Nvidia and Jaguar Land Rover (left to right)

"Collaboration and knowledge-sharing with industry leader NVIDIA is essential to realising our Reimagine strategy, setting new benchmarks in quality, technology and sustainability. Jaguar Land Rover will become the creator of the world's most desirable luxury vehicles and services for the most discerning customers. Our long-term strategic partnership with NVIDIA will unlock a world of potential for our future vehicles as the business continues its transformation into a truly global, digital powerhouse," said Thierry Bollore, Jaguar Land Rover Chief Executive Officer.

"Next-generation cars will transform automotive into one of the largest and most advanced technology industries. Fleets of software-defined, programmable cars will offer new functionalities and services for the life of the vehicles. We are thrilled to partner with Jaguar Land Rover to reimagine the future of transportation and create the most advanced cars," said Jensen Huang, NVIDIA founder and CEO.

This is part of Jaguar Land Rover's long term plan of turning its operations fully sustainable by 2039 and Nvidia will play a key role in turning the brands fully emissions free with electric power trains. Jaguar of course already makes EVs like the highly lauded i-Pace while Land Rover is adopting hybrid powertrains.