Mahindra First Choice Wheels Launches 75 Used Car Stores Across India

Mahindra First Choice Wheels Limited (MFCWL), the used car business of Mahindra and Mahindra, has launched 75 new franchise stores across India on a single day.

By Seshan Vijayraghvan

1 mins read

Published on August 26, 2021

Highlights

The 75 new stores have been opened in 19 states across the country
Mahindra First Choice now has a strong network of more than 1,100 outlets
Right now MFCWL sells used cars through an omni-channel model

Mahindra First Choice Wheels Limited (MFCWL), the used car business of Mahindra and Mahindra, has launched 75 new franchise stores across India on a single day. The opening of the 75 new dealerships has been arranged to take place in the same month as India celebrates its 75th Independence Day. With the addition of these stores, Mahindra First Choice now has a strong network of more than 1,100 touch-points across India. Currently, it also has one of the largest collections of more than 5,000 certified vehicles sold through an omni-channel model to customers across the country. With the addition of these stores, Mahindra First Choice now has a strong network of more than 1100 touchpoints across India Commenting on the company's network expansion, Ashutosh Pandey, CEO & MD, Mahindra First Choice Wheels said, "The launch of 75 stores today is an important event for us, especially since it signals the huge interest in used cars amongst customers despite the pandemic. We are delighted to partner with entrepreneurs to organize this ecosystem through a combination of products, services, technology and power of the Mahindra brand." Also Read: Mahindra First Choice Wheels Opens 50 Dealerships In A Single Day These stores have been added across 19 states of the country - Kerala, Karnataka, Jammu & Kashmir, Delhi, Uttar Pradesh, Chattisgarh, Uttarakhand, Rajasthan, Haryana, Punjab, Madhya Pradesh, Maharashtra, Bihar, Gujarat, West Bengal, Jharkhand, Assam, Tamil Nadu and Andhra Pradesh. The company claims that all 75 franchise stores will offer services like - certified used-car sales, warranty on Mahindra Certified used cars, easy finance, hassle-free RTO transfer and superlative customer experience. All Mahindra First Choice franchise owners will have access to the brand's technology, training, software, branding and marketing This is not the first time that Mahindra First Choice has inaugurated such a huge number of dealerships together. Earlier in October 2020, the company inaugurated 50 new used car dealerships across the country in a single day. And before that, it inaugurated 34 franchisees in a single day in June 2020. The company says that all MFCWL franchise owners will have access to the brand's technology, training, software, branding and marketing.