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Maruti Suzuki Ciaz Sales Sink In November 2023: Is The Sedan Finally Running Out Of Steam?

Now in its 10th year on sale, Maruti’s compact sedan found the least amount of takers this year in the month of November.
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By Amaan Ahmed

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3 mins read

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Published on December 1, 2023

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Highlights

  • Maruti Suzuki witnessed an 82 per cent drop in Ciaz sales in November, with 278 units sold.
  • Ciaz’s segment witnessing a “real decline”: Maruti Suzuki’s Shashank Srivastava.
  • The Ciaz is one of only two sedans in Maruti’s passenger vehicle portfolio.

Witnessing a steady drop in takers for its entry-level cars and hatchbacks, Maruti Suzuki has also seen demand continue to gradually wither away for its compact sedan, the Ciaz. In November, the Maruti Ciaz recorded its lowest monthly sales so far this year, with just 278 units being dispatched to Maruti Suzuki dealerships. This is an over 82 per cent drop compared to Ciaz sales for the same month last year (1,554 units sold), and beats even the previous lowest monthly sales figure of 300 units, recorded in March this year.

 

Also Read: Auto Sales November 2023: Maruti Suzuki Domestic Passenger Vehicle Sales Remain Flat

 

Age may finally be catching up with the Ciaz, which was originally launched in October 2014, and continued to rack up four-digit monthly sales even up until last year. However, India’s largest carmaker is of the opinion that demand for sedans overall is drying up, which reflects in the Ciaz’s poor showing in November.

 

Also Read: Maruti Suzuki Jimny Thunder Edition Launched; Priced Rs 2 Lakh Lower

 

The Ciaz was originally launched in October 2014.

 

“The mid-sedan segment has drastically gone down. At the beginning of the year, the Ciaz’s segment share was around 3 per cent in Q1, dropping to about 2.5 per cent in Q2 but now it's below 2 per cent. So we do see there has been a real decline in the overall industry itself”, Shashank Srivastava, Senior Executive Officer, Marketing and Sales, Maruti Suzuki India, told carandbike during a media interaction.

 

Also Read: Next Generation Maruti Suzuki Swift Spotted Testing In India Ahead Of Launch In 2024

 

While Srivastava confirmed the Ciaz remains in production for now, it’s unclear what the future holds for the nearly decade-old sedan. At present, the Ciaz is one of just two sedans in Maruti’s portfolio, with the other being the more popular Dzire, which is also sold to fleet buyers as the ‘Tour S’. Thanks to the Dzire, Maruti claims it held over 50 per cent share in India’s sedan market in November.

 

“We have been, in the last 4-5 months, around the 46-47 per cent mark [in market share terms], but crossed the 50 per cent mark in November. We held 53 per cent market share for sedans, largely down to the entry sedan, which grew 7.2 per cent last month thanks to improved production of the Dzire and Tour S models”, Srivastava explained.

 

Also Read: Maruti Suzuki To Hike Prices From January 2024

 

Maruti says it held over 50 per cent of India's sedan market in November thanks to the Dzire's strong showing.

 

The Ciaz has only received a single facelift throughout its lifespan, and while it was initially available with petrol and diesel engines, today, it is a petrol-only model, like other Maruti Suzuki offerings. Lack of powertrain choices isn’t an issue for other cars in the segment, such as the Honda City, Hyundai Verna, Volkswagen Virtus and Skoda Slavia, all of which have at least two engine options to choose from.

 

Maruti currently retails the Ciaz – which is priced from Rs 9.30 lakh to 12.29 lakh (ex-showroom, Delhi) – from its Nexa chain of dealerships. The Ciaz is also exported to some Middle East markets, where it is sold as the Toyota Belta. 

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