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Piaggio Names Footballer Alessandro Del Piero Vespa Brand Ambassador

Italian two-wheeler maker Piaggio has roped in world cup winning football player Alessandro Del Piero as global brand ambassador of its brand Vespa. Piaggio launched the Vespa brand in India in April 2012 and since then has three variants of the bike here.
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By Ameya Naik

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1 mins read

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Published on August 17, 2015

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Highlights

    Italian two-wheeler maker Piaggio has roped in world cup winning football player Alessandro Del Piero as global brand ambassador of its brand Vespa. Piaggio launched the Vespa brand in India in April 2012 and since then has three variants of the bike here.

    We recently told you about Piaggio India entering Nepal and the company is set to bring in some more scooters this year. With Del Piero by their side, Piaggio will look to grab the attention of people not only in India but around the world.

    Vespa

    However, if you are a football fan, then get ready for some ggod news. Del Piero, who was part of the 2006 FIFA World Cup winning Italian team, is coming to India and he will visit the country on September 1 as part of the association with the company.

    Piaggio India MD Stefano Pelle said, "We are very excited to have Alessandro Del Piero join the Vespa family here in India. Vespa and Piero have many things in common, two worldwide famous Italian symbols recognised for their successes and profound impact on public opinion,"

    Piaggio has a manufacturing facility in Baramati, Maharashtra, where it produces the Vespa alongside wide range of three and four wheeler commercial vehicles.

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    Last Updated on August 17, 2015


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