Shell joins forces with LEGO for a new range of Ferrari Collectibles

Shell announced the launch of a new promotional in collaboration with Ferrari and the LEGO Group. India is one of the few countries in the world to experience the introduction of a range of limited edition, buildable, collectible Ferrari models made from LEGO bricks. The LEGO models and LEGO mini figures are available for purchase exclusively at Shell stations in cities like Bengaluru, Mysore, Hyderabad, Chennai, Pune, Ahmedabad, Rajkot, Surat and Baroda.

 

The Shell promotion introduces six Ferrari Model LEGO collectables that are based on some of the most iconic vehicles in Ferrari's motoring history.

 

Ravi Sundararajan, General Manager, Shell Retail India said, "This campaign perfectly represents the joint passion for performance and innovation that Shell and Ferrari stand for whilst incorporating the fun and imaginative nature of LEGO products. Whether they are fans of Ferrari, motorsport, or LEGO, we think these toys will prove an exciting reward for our customers."