Singham Returns with Exclusive Tata Safari Accessories

Tata Motors introduced the Safari Singham Range of accessories and merchandise today to commemorate 'Singham Returns'. Launched via the Tata Safari's website, the Safari ebay India brand store and select Tata Motors showrooms, the company says the idea behind this move is to further build on the movie's style and power imagery.

Ms Delna Avari, Head-Marketing Communications & Services, Passenger Vehicles, Tata Motors said, "The movie and its lead characters, Ajay Devgn and Kareena Kapoor exude energy and charisma; precisely the qualities represented by the Safari Storme. Building on this collaboration, we decided to launch an exclusive range of 'Singham' inspired Safari accessories and merchandise for our discerning customers. With this initiative, we at Tata Motors will take online marketing for the Safari Storme to the next level."

The Safari Singham range of exclusive accessories will include elements for both, interiors and exteriors, of the Safari Storme. Exterior elements will include exclusive Singham decals and badge, hood scoop, hood deflector, fog-lamp receiver, fog-lamps, chrome garnish around the head-lamps and tail-lamps and door visors. Moving on to the interiors, the list includes a 2-DIN music system, Portable Navigation Device, reverse parking camera, art leather seat covers, organiser and carpets with Singham branding.

As far as the Safari Singham co-branded merchandise is concerned, interested customers can buy backpacks, keychains, dog tag chains, sling bags, mugs and t-shirts.

Interested customers can order the aforementioned accessories and merchandise on the Safari website (http://www.tatasafari.com/static/enquiry_form.php), www.ebay.in/safaristorme, and at select Tata Motors dealerships.