Freewheeling: Toyota’s India Plans With The Urban Cruiser Hyryder

The Toyota Urban Cruiser Hyryder is the latest entrant in the compact SUV segment, and brings new features, mild hybrid tech and all-wheel drive (AWD) as an option. What does the new Urban Cruiser Hyryder offer to the consumer? We get to talk about the car and the strategy behind Toyota Kirloskar Motors’ new compact SUV with Tadashi Asazuma, Vice President, Toyota Kirloskar Motor, who tells us what the Urban Cruiser Hyryder means for the company and for Indian consumers in the subcompact SUV segment.