Jaguar Unveils F-Sleigh Design Ahead of Christmas
Jaguar Land Rover unveiled its Christmas special, the Jaguar F-Sleigh, in the form of an ice sculpture at a recent event in London. The F-Sleigh is the carmaker's version of what Santa's sleigh would look like if the company's design team were to work on it.
The Jaguar Christmas sleigh takes inspiration from the Jaguar F-Type convertible, although it has skates in place of wheels, and is equipped with a generous open luggage compartment for gifts and jet power for a 'supercharged performance through the night sky'. Antlers and a Growler-embossed red nose complete the F-Sleigh's Christmas theme.
The event was held to launch and showcase the company's 2016 collection of branded luxury goods and merchandise alongside its licensed partners.Lindsay Weaver, Director of Branded and Licensed Goods, Jaguar Land Rover said: "The amazing F-Sleigh may be a bit of Christmas fun, but it proves that Jaguar Land Rover is now creating much more than world-class cars. We have been working tirelessly to develop collections that tell stories and celebrate our great brands, and this 2016 collection is our most desirable ever - we've really pushed ahead for design, quality and originality and it's great to showcase it alongside the luxury goods being produced by our exclusive brand partners."
Some of the products displayed by Jaguar Land Rover's brand partners at the event included exclusive items from Art Fragrance, Barbour, Bremont, Globetrotter, Menrad, Oliver Sweeney, Landy Books, and 2x2 Ltd. In addition, in-house products from the carmaker including limited edition hand-crafted 1:8 scale models of iconic Jaguar cars, a Land Rover Defender pedal car concept, and heritage-inspired apparel and branded accessories.
Jaguar Land Rover was acquired by Tata Motors from Ford in 2008 and has been one of Europe's fastest-growing carmakers since then.
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