It was at the 2012 Beijing Motor Show that Lamborghini first showed any intentions of breaking into the SUV/Crossover segment. The Urus concept car left people wondering if the car would ever see the light of production but now after a bit of back and forth, Lamborghini announced that there will be a production model built around the concept.
The production model will be built in Sant'Agata Bolognese and primarily target consumers in China, Germany, Russia, the United States, the United Kingdom and the Middle East. The plan is to bring the car out in 2018 and for all that to fall in place, it will be a joint effort of Audi, Lamborghini and Volkswagen, as they will invest hundreds of millions of Euros to build new warehouses, a new production line and expand their research and development centre. The SUV will be built on the same platform as the Audi Q7, Bentley EXP 9 F, Porsche Cayenne, and Volkswagen Touareg.
Stephan Winkelmann, Lamborghini President and CEO said, "This is a proud moment for everybody in Lamborghini. The introduction of a third model line endorses the stable and sustainable growth of the company and signifies for us the beginning of a new era. The new SUV will be made in Sant'Agata Bolognese, demonstrating our commitment to safeguarding the values of 'Made in Italy' worldwide."
The Concept was named after the Aurochs bull - a large, wild ancestor of domestic cattle - Urus. As typical of Lamborghini cars, the front gets aggressive styling cues while LED lights are used for head and tail lamps. There's also a tailgate-mounted spoiler, a rear diffuser and a four-tailpipe exhaust system. It is expected that most of the styling cues will be taken from the Urus concept, we hope to be surprised by Lamborghini with a little bit of oomph!