Mahindra and Mahindra has announced receiving over 50,000 bookings for the new-generation Thar since its launch in October 2020. The off-road SUV has managed to achieve this feat in just about 6 months, showing that despite its long waiting period, which can go up to 5 months, the demand for the new Thar is still as high as ever. Mahindra says that it has fast-tracked the process of increasing production capacity both at its Nasik facility and at the supplier-end in order to help reduce the waiting period and meet the growing demand.
Commenting on the booking milestone, Veejay Nakra, Chief Executive Officer, Automotive Division, Mahindra & Mahindra Ltd. said, "We are overwhelmed with this unprecedented response that the All-New Thar has garnered; it has, in fact, surpassed all our expectations. The wait for the All-New Thar has been longer than expected and we sincerely appreciate our customers' patience and unwavering confidence in us while we are working with our suppliers to ramp up production in these challenging times."
The second-gen Mahindra Thar went on sale in India on 2nd October 2021. The SUV is built on the company's new ladder-on-frame chassis which has made it bigger and more capable than its predecessor. The new Thar is also much safer now given the fact that it has received a 4-star safety rating front the global NCAP. Additionally, the Thar also comes with a range of creature comforts that have made it accessible to buyers who do not do off-roading. Features like LED DRLs, alloy wheels, a hard rooftop, automatic climate control, forward-facing rear seats with ISOFIX mounts, and a touchscreen display with Apple CarPlay and Android Auto among others.
Under the hood, the new Thar comes with the option for a 2.0-litre turbocharged petrol and a 2.2-litre turbo diesel engine. Both engines are paired with either a 6-speed manual gearbox or a 6-speed automatic transmission, while 4x4 is standard across all models. The new Mahindra Thar is priced from ₹ 12.10 lakh, going up to ₹ 14.15 lakh (all prices, ex-showroom Delhi).