Mahindra introduced its online retail channel in May this year and the company says that the new digital sales platform has had a flying start. Speaking during the company's Q4 Financial results, Rajesh Jejurikar, Executive Director (Auto and Farm Sectors), Mahindra & Mahindra, said that the company has received over 1.6 lakh visitors on its website, along with 15,000 leads, while the vehicle bookings stand in thousands. The company has not put a specific figure on the number of bookings received since the online sales platform was introduced last month.
Also Read: Mahindra Introduces New Online Retail Channel Integrating Its Dealerships
Mahindra dealerships are required to take extra precautions during customer interactions including test drives, document collection & vehicle delivery
Mahindra says that its new retail website offers a 360-degree solution that caters to a complete purchase procedure that comprises of finance, insurance, exchange as well as accessories. The buying process is divided into four steps that include exploring and personalise; exchange, finance and payment. The automaker has also integrated over 270 Mahindra authorised dealerships and 900 touchpoints into its digital platform, which allows customers the option to chat with executives.
In addition, Mahindra's online retail sales platform ensures minimum physical contact during the time of the pandemic, while extra precautions are being taken at the dealer's end during customer interactions including test drives, document collection and vehicle delivery. The coronavirus pandemic has warranted the auto sector to look at things differently, especially the complete car buying experience.
Also Read: Exclusive: Hyundai India Receives 1700 Bookings On The Click To Buy Digital Platform
Apart from Mahindra, Maruti Suzuki, Hyundai, Volkswagen, Tata Motors and others have begun online sales
Not just Mahindra but other mainstream automakers including Hyundai, Volkswagen, Maruti Suzuki, Tata Motors among others have moved to an online purchase platform that allows customers to select a vehicle and complete the buying process without having to step into a dealership. carandbike exclusively told you that Hyundai India has received over 1700 bookings for its vehicle range via its Click To Buy platform. Maruti Suzuki had previously announced that is has received over 5000 bookings as of May 14, 2020, of which 2300 vehicles were dispatched to dealers as the lockdown restrictions were relaxed. In a recent statement, Volkswagen had said that consumers have responded positively and the online enquiries showed a "continuously increasing" trend.
