Tae-Jin Park To Replace Kookhyun Shim As MD And CEO Of Kia India

Kia India has announced appointing Tae-Jin Park as the company's new Managing Director and CEO. Park will be replacing Kia India's current MD & CEO, Kookhyun Shim, to spearhead the overall local operations for the carmaker effective from October 4, 2021. Tai-Jin Park currently serves as the Executive Director and Chief Sales & Business Strategy Officer (CSBO). In his new role as MD & CEO Park will be responsible for the company's growth and market expansion in the country. He will also oversee the entire manufacturing, product strategy and development, business planning and sales.

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Kookhyun Shim, the current MD & CEO of Kia India, is retiring from his services and will move back to South Korea. Shim took the helm of the company back in January 2018 and played a key role in helping Kia achieve a strong foothold in the Indian market. It was under his supervision that Kia India completed its 536-acre manufacturing unit in Anantapur, Andhra Pradesh, and launched successful products like the Seltos and Sonet.

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Kookhyun Shim, the current MD & CEO of Kia India, is retiring from his services and will move back to South Korea

As for Tae-Jin Park, he comes with over 30 years of experience in the automotive industry, with expertise in penetrating new markets. Before working for Kia India, Kia India, he served at the headquarters of Kia Corporation as Head of Operations for the Middle East, Africa and Asia based in Seoul, South Korea. Park has also served as the Chief Sales Officer, Kia Mexico. He has been associated with Kia Corporation since 1987.

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Commenting on his appointment, Tae-Jin Park, the new Managing Director & CEO, Kia India said, "It is my honour and absolute privilege to lead India operations and take the Kia story in the country forward, building upon the strong foundation laid by Mr Shim. India is a strategic market for Kia and has potential to foster growth for the brand globally. In our short journey in India so far, we have achieved many milestones and these achievements are a testament to our commitment of bringing a revolution in the auto industry by making a difference across the entire auto ecosystem. Our ambitious targets will not only challenge us but will also help us establish India as an important sales, production and research & development hub for Kia."