Tata Motors Launches Zest Premio; Prices Start At Rs. 7.53 lakh

Tata Motors has launched a special edition of the Zest and calls it's the Zest Premio. The special edition celebrates the success in sales of the Zest. Tata says that more than 85,000 Zests have been sold and the Premio gets additional features - 13 of them. The Zest Premio is only available with the diesel engine and prices start from Rs. 7.53 lakh (ex-showroom Delhi).

The Zest Premio comes with features like dual tone roof in glossy black, piano black hued outside mirrors on the exterior, and a chic tan finished mid pad on the dashboard in the interior. It's also comes with two exterior colours - Titanium Grey and Platinum Silver.

It also gets smoked multi-reflector headlamps and a piano black hood strip at the front to accompany the dual tone bumper. At the rear the Zest Premio features a piano black boot lid garnish and a special edition badge. The wheels are embellished with proud silver wheel covers. There's also the option to buy a piano black spoiler as an accessory.

Under the hood, the ZEST Premio comes with the same 1.3-litre, 4 cylinder diesel engine which is good enough for 74 bhp and 190 Nm torque. The engine is paired with a 5 speed manual transmission. It also gets new premium seat fabric with contrast stitching and Premio branding.

According to Mr. Mayank Pareek, President, Passenger Vehicle Business Unit, Tata Motors, "We are extremely delighted to introduce the special edition of ZEST with a fresh and energetic look and are confident that this will attract our customers for its value proposition. Being the only compact sedan to be awarded 4 stars in safety by Global NCAP, the ZEST continues to provide its customers with enhanced value offering. With more than 85,000 happy customers, Tata ZEST has proven to be a loved brand and with this new special edition ZEST, we expect to strike a new chord with the young and aspirant customers. We will continue to gauge changing customer preferences and keep introducing new features in our best-in-class products to give our customers enhanced value offering."