Tata Zest Launch - Live Coverage
By NDTV Auto Team
1 mins read
Published on August 12, 2014
P.S: The live blog was done during the launch of the Tata Zest that concluded this afternoon. The Zest has been launched in the price bracket of Rs 4.64 lakh - 6.99 Lakh (ex-showroom, New Delhi).
Also Check: Variant-Wise Prices & Specs
This has been quite a month in the auto industry; a lot of cars that promise to revolutionize the industry were launched, and now it is Tata's turn with the Zest - the first new product based on the company's 'DesigNext, DriveNext, ConnectNext' philosophy. Tata had commenced the sedan's production and pre-bookings in the last week of July, and is now ready started to present the car to the country.
It shouldn't be long before the launch is underway, since it is scheduled to begin at at 12:30 PM. So stay tuned and keep refreshing the page.
12:30: And we are here to experience 'Zest another day in paradise'. The launch event begins!
12:35: The Zest is the first all-new product based on Tata Motors' 'DesigNext, DriveNext, ConnectNext' philosophy.
12:39: The car has been designed with inputs from the three design studios of Tata Motors - Pune, Conventry (UK) and Turin (Italy).
12:45: Tim Leverton, Head of Research & Development, is on stage to talk about product development at Tata Motors.
12:46: 'HorizonNext' started 12 months ago that focuses on 'DesigNext, ConnectNext and DriveNext'. The Zest is part of this deal, says Tim.
12:47: Last three years have been about transforming the business. Focus has been on technology, products and styling, says official.
12:49: Dedicated product and engineering teams have been a part of the overhaul. More than 6,000 engineers and technicians at 11 centres in 5 countries.
12:51: Many process and procedures that are required in design and technology have been put in place with the help of Jaguar Land Rover - Tata Motors owned British luxury marque.
12:53: The Zest has raised the bar of what a compact sedan should actually be like, says Tim. Quick fact: Tata Motors was the first company to enter the compact sedan segment in India with the launch of the Indigo eCS.
12:56: The new Zest speaks of global design and has undergone 3 lakh hours of testing., says Tata Motors.
12:57: Harman has helped Tata design the next-level of connectivity. Quick fact: Harman/Kardon has designed the infotainment and audio acoustics system for the Zest, While MapmyIndia has designed the next-gen navigation & location based services.
12:58: Tata Motors shows a video that shows the Zest has been made by youngsters for youngsters.
1:00: DesignNext for Tata Motors started off with the Pixel and then the Megapixel concept cars, says Tata.
1:03: The Zest gets new Tata signature grille with the new 'Humanity Line', which flows into the head-lamps. Other fascinating design elements are projector head-lamps with chrome accents, LED lamps at the rear and a new set of 15-inch alloy wheels. Quick fact: The Zest is the first car in its class to get LED tail lamps.
1:04: Tata Motors with the Zest does not want its car to be aggressive looking but to make it more appealing.
1:05: Interiors of the car are made more driver-focused and quality has gone a notch higher, says Tata Motors.
1:06: Steering wheel of the car is 366mm in diameter, which makes it smaller than any other model produced by Tata, except Tata Nano.
1:09: Tata Zest Key Features: Projector Headlamps, LED DRLs, wrap-around tail-lamps, 15" alloy wheels, Harman infotainment system.
1:10: Mr. Girish Wagh, Head - Product Planning, now on stage to talk about the engine and infotainment of the Zest.
1:12: The All new Revotron 1.2-litre is the first turbocharged petrol engine in its class. It gets three driving modes - ECO, City and Sport.
1:14: The multi-drive mode helps driver to engage in any mode on the fly. Injectors from Bosch, Honeywell helped with turbocharger for the Zest.
1:15: The Electronic Power-steering has been finally replaced by the Hydraulic assisted one.
1:16: Safety too has been taken care of with the next-gen ABS with EBD and Corner Stability Control.
1:17: The Zest's 2470mm of wheelbase ensures a spacious cabin.
1:19: Harman Infotainment system with 8 Speakers HVAC control, customized follow me headlamps, remote for passengers at the rear seat, voice messaging and voice recognition are all part of the package.
1:21: Under its '333 Confidence' Scheme, Tata Motors will provide 3 years of 1 lakh KMs warranty coverage, 3 Years or 45,000 KMs AMC and 3 Years Road Side Assistance with the Zest.
1:25: And The Zest has been finally uncovered.
1:28: Tata Motors claims to have renovated 160 dealerships across the nation to welcome the Zest. Tata servive advisors ow have tablets to open job cards online. Tablets will have all the details of the car which will help in tracking the progress.
1:31: And Here are the prices
Tata Zest Petrol
XE - Rs 4.64 Lakh
XM - Rs 5.25 Lakh
XMS - Rs 5.43 Lakh
XT - Rs 5.99 Lakh
XE - Rs 5.64 Lakh
XM - Rs 6.27 Lakh
XMS - Rs 6.45 Lakh
XMA - Rs 6.99 Lakh
XT - Rs 6.99 Lakh
Also read our Tata Zest review
Last Updated on September 22, 2014
Great Deals on Used CarsView All Used Cars
Popular Tata Models
46 minutes ago
Owned by Geely, Lotus has pledged to become fully electric by 2028
49 minutes ago
It received a bid of $1,350,000 (11.25 crore) that the seller chose not to accept and re-auctioned in December.
52 minutes ago
The new platform will largely use local components and has been dubbed the ‘A Main Platform’ with the first electric vehicle set to roll out in 2026, specifically for the Chinese market.
57 minutes ago
The 2024 edition of the 1290 Super Adventure siblings receive new colour options for 2024
1 hour ago
MotoGP's newest grand prix winner has finally found a seat after a string of tremendous performances in the final leg of the 2023 season
2 hours ago
Maini will partner current F3 champion Gabriel Bortoleto for the 2024 F2 season
2 hours ago
Skyworth Skyhome, from China's Skywell, is set to enter production next year.
3 hours ago
The all-new Duster is based on the Bigster concept showcased earlier, and shares a lot of design elements
4 hours ago
Royal Enfield took the wraps off its latest 650 cc motorcycle, the Shotgun 650 at Motoverse 2023 in Goa. Here are the top 5 highlights of the newest Royal Enfield bike, albeit in its Motoverse edition.
5 hours ago
The 2020 Mulsanne Extended Wheelbase was commissioned by Her late Majesty Queen Elizabeth II and served the royal family.
26 days ago
The Automotive Research Association of India (ARAI) presented the certificate to Tata Motors for the all-electric Ace EV.
1 month ago
Tata Motors' new micro SUV has been spied yet again testing in India, revealing its front design. It is expected to be launched in India next year.
1 month ago
With the Tata Altroz all set to go on sale in India in January 2020, the company has now started rolling out teaser videos of the car to create buzz for its upcoming premium hatchback. Set to rival the likes of the Maruti Suzuki Baleno, Hyundai i20, and the Honda Jazz, the new Tata Altroz was first showcased, early this year, at the Geneva Motor Show 2019.
1 month ago
The Geneva Auto Show is one of the most important automotive events of the year and always has a long list of concepts, reveals and updates that are both globally important and India relevant. The Geneva Auto Show began in 1905 and this year will be its 87th overall running. The show which will take place in the first week of March will showcase a host of cars right from small city hatchbacks to the latest in supercar territory. That said, what everyone also seems to be equally excited about is the electric mobility space and the range of high performance models being launched by smaller startup auto makers from around the world. Here is a list of what you can expect this year.
1 month ago
The domestic Passenger and Commercial Vehicle Business, recorded a growth of per centat 48,886 units, in October 2017, compared to October 2016, last year.