Mercedes: Bring Down High Taxation for Make In India Campaign to Work

The government needs to bring down the 'unreasonable' high taxation on the auto sector for 'Make in India' campaign to be successful, according to German luxury carmaker Mercedes-Benz. The company's Indian arm, Mercedes Benz India also wants Finance Minister Arun Jaitley to consider bringing down import duty on luxury cars in the upcoming budget, besides focusing on infrastructure and improving fuel quality standards to propel growth in the sector.
"There is a need for harmonisation of tax structure in India as there are multiple taxes in states and it is very difficult to do business all over India right now," Mercedes Benz India Managing Director and CEO Eberhard Kern told PTI.
Stating that the company is fully behind the government to support 'Make in India', he said for that to be successful "you need to have a framework for supporting the industry".
Mercedes-Benz India has a manufacturing plant at Chakan in Maharashtra with an annual capacity of 20,000 units and assembles six models including the flagship S-Class and the latest model CLA.
Outlining the steps needed to modernise 'car park' on Indian roads, he said apart from improving infrastructure and fuel quality to Euro V and Euro VI standards, there has to be a tax structure "that allows different car manufacturers to develop their businesses in India".
Citing myriad Central and state taxes, Kern said in "many (car) products over 50 per cent of the price is taxes, which on a global comparison is unreasonable". He said the GST must be implemented in order to address these issues.
Stressing on the need to rationalise tax structure on the auto industry and support it, he said, "In the last five years the auto industry in India has grown around 10 per cent only from 2.2 million units in 2010 to 2.5 million last year."
Commenting on the withdrawal of the excise duty concessions, he said, "It came as a negative surprise. We didn't expect it."
On the luxury car segment, he said import duty must be lowered to increase volume in the segment, which could earn the government more tax revenue. "Last year the luxury car segment was 32,000 units, which is only 1.2 per cent of the total car market in India. It grew by just around 4 per cent compared to 2013," he said adding there was scope for the segment to grow.
Latest News
car&bike Team | May 1, 2026India’s First Barrier-Free Tolling System Inaugurated In GujaratThe system has been installed at the Chorayasi Toll Plaza on the Surat to Bharuch section of NH-48.1 min read
Jaiveer Mehra | May 1, 2026Auto Sales April 2026: Hyundai, Tata, Mahindra, Kia Start New FY On Positive NoteHyundai reported its best-ever sales for April 2026, but still lagged behind Tata and Mahindra, who continued to hold second and third place.4 mins read
car&bike Team | Apr 30, 2026Bajaj Pulsar NS400z Price Slashed By Rs 14,000The updated 349 cc Puslar NS400z is now priced at Rs 1.80 lakh (ex-showroom).1 min read
Jaiveer Mehra | Apr 30, 2026Oben Rorr Evo Launched At Rs 1 LakhIntroductory prices are valid for the first 10,000 units, following which prices will be hiked by Rs 25,000.2 mins read- Bilal Firfiray | Apr 30, 2026Ferrari Purosangue Handling Speciale Revealed With New Active SuspensionFerrari’s first four-door, four-seater gets a special handling package with active suspension to make it more dynamic to drive.1 min read
car&bike Team | Apr 30, 2026Royal Enfield Is Testing E85-Ready Classic 350 - Spy PhotosThe test bike was spied on public roads just days after the Ministry of Road Transport & Highways released a draft notification for E85 and E100 ethanol blending.1 min read
Jafar Rizvi | May 3, 2026River Indie Gen 3 Long Term Report: 1 Month, 400 km AfterAfter a month and 400 km, the River Indie impresses with its utility-first approach, smooth ride and standout design, despite a few everyday usability compromises.8 mins read
Bilal Firfiray | May 2, 2026Volkswagen Taigun Facelift Review: Still The Driver’s SUV, But Improved!The updated Volkswagen Taigun gets a new 8-speed automatic, a refreshed design, and added features. But does it still deliver the best driving experience in the C-SUV segment?5 mins read
Shams Raza Naqvi | Apr 29, 2026Toyota Innova Hycross Vs Mahindra XEV 9S: Choosing The Right Three Row Family MoverIn a battle of three-row cars the electric Mahindra XEV 9S takes on the Toyota Innova Hycross. Which one ticks more boxes?1 min read
Janak Sorap | Apr 26, 2026BMW F 450 GS First Ride Review: Almost A Proper GS With Big Bike DNANew 420cc twin, premium build, feature-loaded and Easy Ride Clutch — but does it deliver where it truly matters?8 mins read
Seshan Vijayraghvan | Apr 25, 20262026 MG Majestor Review: Bold, Feature-Packed And Off-Road ReadyWe spent time with the MG Majestor to see how much of an improvement it is over the Gloster, and whether it can take on the segment leader – Toyota Fortuner.9 mins read






























































































































