Mercedes: Bring Down High Taxation for Make In India Campaign to Work

The government needs to bring down the 'unreasonable' high taxation on the auto sector for 'Make in India' campaign to be successful, according to German luxury carmaker Mercedes-Benz. The company's Indian arm, Mercedes Benz India also wants Finance Minister Arun Jaitley to consider bringing down import duty on luxury cars in the upcoming budget, besides focusing on infrastructure and improving fuel quality standards to propel growth in the sector.
"There is a need for harmonisation of tax structure in India as there are multiple taxes in states and it is very difficult to do business all over India right now," Mercedes Benz India Managing Director and CEO Eberhard Kern told PTI.
Stating that the company is fully behind the government to support 'Make in India', he said for that to be successful "you need to have a framework for supporting the industry".
Mercedes-Benz India has a manufacturing plant at Chakan in Maharashtra with an annual capacity of 20,000 units and assembles six models including the flagship S-Class and the latest model CLA.
Outlining the steps needed to modernise 'car park' on Indian roads, he said apart from improving infrastructure and fuel quality to Euro V and Euro VI standards, there has to be a tax structure "that allows different car manufacturers to develop their businesses in India".
Citing myriad Central and state taxes, Kern said in "many (car) products over 50 per cent of the price is taxes, which on a global comparison is unreasonable". He said the GST must be implemented in order to address these issues.
Stressing on the need to rationalise tax structure on the auto industry and support it, he said, "In the last five years the auto industry in India has grown around 10 per cent only from 2.2 million units in 2010 to 2.5 million last year."
Commenting on the withdrawal of the excise duty concessions, he said, "It came as a negative surprise. We didn't expect it."
On the luxury car segment, he said import duty must be lowered to increase volume in the segment, which could earn the government more tax revenue. "Last year the luxury car segment was 32,000 units, which is only 1.2 per cent of the total car market in India. It grew by just around 4 per cent compared to 2013," he said adding there was scope for the segment to grow.
Latest News
car&bike Team | Aug 1, 2026India-UK FTA: Aston Martin Announces Revised PricesAlong with the revised pricing, the British marque has refreshed its lineup by replacing the Vantage, DB12 and DBX with more powerful 'S' derivatives.1 min read
car&bike Team | Aug 1, 2026BMW 7 Series, i7 Facelift Bookings Open In India Ahead Of LaunchThe facelifted models were unveiled globally in April 2026 and are set to arrive in India.3 mins read
car&bike Team | Aug 1, 2026Auto Sales July 2026: Growth For Tata, Mahindra And Hyundai; Nissan Jumps 218%July 2026 turned out to be a strong month for several carmakers in India. Tata Motors, Mahindra, Hyundai, MG Motor and Nissan all reported healthy year-on-year growth, with new model launches, exports and growing EV demand.4 mins read
car&bike Team | Jul 31, 2026Hero Vida VX2 Now Available With Fixed 3.1 kWh Battery, Priced At Rs 1.13 LakhUnlike the existing removable-battery variants, the new VX2 variant comes with a fixed battery and direct-plug charging.1 min read
car&bike Team | Jul 31, 2026Honda Cars India Appoints Toshiyuki Yanagisawa As New President And CEOYanagisawa replaces Takashi Nakajima, who is set to move to Honda's regional headquarters after completing his stint in India.1 min read
car&bike Team | Jul 31, 2026TVS Raider Doctor Doom Edition Launched At Rs 95,320TVS has expanded its Marvel-inspired Raider 125 Super Squad lineup with a new Doctor Doom Edition.2 mins read
Bilal Firfiray | Aug 1, 2026Toyota Hilux Review: The InvincibleMarking it as the ninth generation, the Hilux comes with a major cosmetic overhaul. But is it still relevant enough for the current times or is it getting too long in the tooth?1 min read
Bilal Firfiray | Jul 30, 2026Kia Syros EV Review: Best EV To Buy Under Rs 20 Lakh?The Kia Syros EV comes into the game with a modern design, spacious cabin, strong performance, decent range and an aggressive pricing. But could it become the new benchmark under Rs 20 lakh?5 mins read
Jaiveer Mehra | Jul 27, 20262026 Maruti Suzuki Brezza Facelift Review: Bestseller Joins The Turbo ClubWhile Maruti’s facelifts have always tended to bring subtle updates over the outgoing models, the latest Brezza brings some heavy updates under the skin, including a new 6-speed manual gearbox and, for the first time, a turbocharged petrol engine option.1 min read
Bilal Firfiray | Jul 24, 2026Honda ZR-V Review: Who Is It For?Honda has brought the new ZR-V to India as their current flagship offering. It’s a CBU, it’s a hybrid, and it’s here for a limited few. Who is it for though?1 min read
Girish Karkera | Jul 29, 2026Mercedes-AMG E53 4MATIC+ PHEV First Drive Review: Just What The Doctor OrderedThere are luxury cars and there are high-performance cars. But what if you want both for the price of one? Mercedes-Benz has a recommendation that promises to tread a fine line between the two – the second generation E53 with a twist.7 mins read

































































































































