Mercedes: Bring Down High Taxation for Make In India Campaign to Work

The government needs to bring down the 'unreasonable' high taxation on the auto sector for 'Make in India' campaign to be successful, according to German luxury carmaker Mercedes-Benz. The company's Indian arm, Mercedes Benz India also wants Finance Minister Arun Jaitley to consider bringing down import duty on luxury cars in the upcoming budget, besides focusing on infrastructure and improving fuel quality standards to propel growth in the sector.
"There is a need for harmonisation of tax structure in India as there are multiple taxes in states and it is very difficult to do business all over India right now," Mercedes Benz India Managing Director and CEO Eberhard Kern told PTI.
Stating that the company is fully behind the government to support 'Make in India', he said for that to be successful "you need to have a framework for supporting the industry".
Mercedes-Benz India has a manufacturing plant at Chakan in Maharashtra with an annual capacity of 20,000 units and assembles six models including the flagship S-Class and the latest model CLA.
Outlining the steps needed to modernise 'car park' on Indian roads, he said apart from improving infrastructure and fuel quality to Euro V and Euro VI standards, there has to be a tax structure "that allows different car manufacturers to develop their businesses in India".
Citing myriad Central and state taxes, Kern said in "many (car) products over 50 per cent of the price is taxes, which on a global comparison is unreasonable". He said the GST must be implemented in order to address these issues.
Stressing on the need to rationalise tax structure on the auto industry and support it, he said, "In the last five years the auto industry in India has grown around 10 per cent only from 2.2 million units in 2010 to 2.5 million last year."
Commenting on the withdrawal of the excise duty concessions, he said, "It came as a negative surprise. We didn't expect it."
On the luxury car segment, he said import duty must be lowered to increase volume in the segment, which could earn the government more tax revenue. "Last year the luxury car segment was 32,000 units, which is only 1.2 per cent of the total car market in India. It grew by just around 4 per cent compared to 2013," he said adding there was scope for the segment to grow.
Latest News
car&bike Team | Feb 2, 2026Maruti Suzuki Announces Price Protection Amid Long Waiting PeriodsCountry’s largest carmaker has said that prices of the cars will not be increased for customers who have already made the bookings1 min read
Jafar Rizvi | Feb 2, 2026Yamaha EC-06 vs River Indie: How Different Are The Two Electric Scooters?The EC-06 shares its foundation with the River Indie, and here we look at the differences between the two.3 mins read
Jafar Rizvi | Feb 2, 2026Yamaha EC-06 E-Scooter Launched In India At Rs 1.68 LakhThe EC-06 marks Yamaha’s entry into the electric scooter segment in India.2 mins read
car&bike Team | Feb 1, 2026Tata Punch Sales Cross 7 Lakh Units; 2 Lakh Units Sold In Last 12 MonthsThe Punch had crossed the 5 lakh unit sales milestone in January 2025.1 min read
Jaiveer Mehra | Feb 1, 2026Auto Sales Jan 2026: Tata Claims Second Place With Over 70,000 Units Sold; Hyundai Reports Best-Ever Domestic SalesTata reported domestic passenger vehicle sales of over 70,000 units on the back of best ever sales of the Nexon and Punch in the month.3 mins read
Jaiveer Mehra | Jan 31, 2026New Renault Duster For India Vs For Europe: What’s Different?Renault has made notable changes to the Duster to better appeal to the Indian car buyers. But just how different is it from its global sibling?1 min read
Bilal Firfiray | Jan 21, 2026Tata Punch Facelift Review: New Turbo Engine; Same Old SoulWith the update, the Tata Punch facelift retains its character of being a healthy runabout, which is perfect for Indian roads. But have these changes made it any better?7 mins read
Amaan Ahmed | Jan 17, 2026Bajaj Chetak C25 First Ride Review: Basic, Likeable E-Scooter For First-Time RidersThe Chetak C25, in quite a few ways, is poles apart from the larger and more powerful 30 and 35 Series models, but in its mannerisms, it is very much a Chetak.8 mins read
Bilal Firfiray | Jan 9, 2026Toyota Urban Cruiser Hyryder: 10,000 km Long-Term ReviewAfter spending over three months and 10,000 km with the Toyota Urban Cruiser Hyryder Hybrid, we were impressed by its real-world mileage, seamless hybrid, practical comfort, and Toyota reliability. Is it the best C-SUV then?5 mins read
Seshan Vijayraghvan | Jan 8, 20262026 Mahindra XUV 7XO Review: Big On Tech, Bigger On ComfortThe new Mahindra XUV 7XO is flashier, feature packed, and comes with more advanced tech. But are the changes just incremental or actually substantial?1 min read
Preetam Bora | Jan 10, 2026Simple One Gen 2 First Ride Review: 265 km Claimed Range!The Gen 2 model of Simple Energy’s first electric scooter gets a fair few updates, including new features, tech, more range and lighter weight. We spent a couple of hours with the Simple One Gen 2 to find out if it manages to impress.6 mins read





































































































































