Ather Energy Begins Retail Operations In Delhi

Ather Energy has expanded its retail operations in northern India by opening its Ather Space experience centre in Delhi. The Ather Energy experience centre will offer customers complete service and support, along with retail sales. The Ather Space experience centre will provide the Ather 450 Plus and the Ather 450X electric scooters for sale in the Delhi-NCR region, from the first Ather Space. The company intends to expand its Ather Space network across the National Capital Region. Delhi also has the lowest prices for the Ather 450 Plus and the Ather 450 X, due to the highest subsidies on electric vehicles and additional breaks on road tax and registration fees. The Ather 450 Plus is priced at Rs. 1,13,416 (Ex-showroom, Delhi), while the Ather 450X is priced at Rs. 1,32,426 (Ex-showroom, Delhi).

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Ather Energy will be opening an Experience Centre in every new city where it begins operations

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"Delhi is an incredibly important market for Ather Energy, and we expect a substantial contribution from Delhi and NCR as we continue our journey to be the market leader. With the new Ather Space in New Delhi, we're aiming to educate consumers about high performance EVs and engage with them so they can confidently shift to an electric vehicle. Moreover, the recent FAME II revision and policy initiatives & subsidies introduced by the Delhi government make Delhi EV prices one of the lowest in the country, and will accelerate the adoption of electric vehicles. We hope to play a strong role in Delhi's transition to electric mobility," said Ravneet Phokela, Chief Business Officer, Ather Energy.

Also Read: Ather 450 Plus, 450X Revised Prices Revealed Following FAME II Amendment

Ather Energy began deliveries of the Ather 450X in Delhi from April 2021, and has significantly invested in setting up fast charging points, in the Ather Grid, across the city. The company has set up 14 fast-charging points, Ather Grid, across key hotspots in Delhi, Noida, Gurugram & Ghaziabad and aims to double the number of charging stations by the end of this year.

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The fast-charging network, Ather Grid has been set up across several locations in Delhi, as well as Noida, Gurugram and Ghaziabad.

The fast-charging points in Delhi are available in locations like Green Park, Dilshad Garden, Krishna Nagar, and Connaught Place. To ease the public charging experience, Ather Grid will be available in locations like malls, cafes, supermarkets and tech parks. Ather Energy also helps customers in setting up home charging solutions in their apartments and buildings.

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Ather 450X electric scooter deliveries commenced in Delhi from April 2021, even before the Ather Space experience centre was inaugurated. The company eyes Delhi as one of the biggest and most important markets for its electric scooters.

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Ather Energy also offers an Assured Buyback program on their vehicles, under which customers will get upto Rs. 85,000 as a guaranteed value for the Ather 450X at the end of 3 years. Ather electric scooters are also available on lease, offering customers a fully loaded Ather 450X with a downpayment and nominal monthly fee, starting at Rs. 3,394 per month.