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Bajaj Dominar 400 Launched Priced At Rs. 1.36 Lakh; Targets 20% Share

Bajaj Auto has launched the much awaited Bajaj Dominar 400 in the country with prices starting at an introductory Rs. 1.36 lakh (ex-showroom, Delhi) for the non-ABS version. The Dominar is Bajaj's flagship offering and bookings for the same will be available only online for a token amount of Rs. 9000. Deliveries to commence in January 2017.
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By Sameer Contractor

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1 mins read

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Published on December 15, 2016

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Highlights

  • The Dominar 400 is the biggest ever motorcycle to come from Bajaj Auto
  • The 373cc DTS-i engine makes 34.5bhp and 35Nm of torque
  • Deliveries for the new Dominar 400 will commence in January 2017

Lifting curtains off the highly awaited model of the year, the Bajaj Dominar 400 has been officially launched in the country with an introductory price starting at Rs. 1.36 lakh (ex-showroom, Delhi) for the non-ABS version. Bajaj Auto's biggest motorcycle ever begins a new journey for the bike maker in the premium space and the company states that it will be the first in the series of big muscular bikes for the fast growing premium bike segment.



Speaking on the launch of the Bajaj Dominar 400, Eric Vas, President, Motorcycle Business, Bajaj Auto said, "We believe that a high quality product with the latest technology and offering high performance should be accessible, unlike what many think that high quality and premiumness is also expensive. So we've priced it at Rs 1.36 lakh to make it accessible to a wide range of customers." undefined

Power on the Bajaj Dominar 400 comes from the 373.2cc DTS-i single-cylinder, liquid-cooled, 4-valve engine that is tuned to produce 34.5bhp at 8000rpm and 35Nm of torque at 8500rpm. The motor comes paired to a 6-speed gearbox and also gets a slipper clutch, a first for any Bajaj offering. The bike comes with 43 mm telescopic front forks and an adjustable monoshock rear suspension, while braking performance comes from 320 mm front and 230 mm rear disc brakes. The bike also gets dual-channel ABS.

bajaj dominar 400 instrument cluster

Bajaj Dominar 400: Instrument Cluster

In terms of styling, the Bajaj Dominar 400 retains the muscular and aggressive lines. The design is attention seeking and mixes a sports bike style with the stance of a cruiser. Furthermore, you get full LED headlamps on the Dominar 400, a first in the segment, while it also comes with Automatic Headlamp On (AHO) function as standard.

The Bajaj Dominar 400 will be available in three colours - Midnight Blue, Twilight Plum and Moon White. The bike will be initially sold via 80 showrooms across 22 towns in the country. The company will accept bookings for the Dominar only online for a token amount of Rs. 9000, while test rides and deliveries will happen at the dealerships.

bajaj dominar 400 launch

Bajaj Dominar 400: Side Profile

The Bajaj Dominar 400 primarily competes against the Royal Enfield Classic 350. With respect to competition, Rajiv Bajaj, Managing Director, Bajaj Auto said, "People can ride the Bullet and if they want to go faster than the Bullet, they can ride the Dominar." And here's everything you need to know about the Bajaj Dominar 400 Bike

The Dominar 400 will also be exported to international markets including Europe, Malaysia, Philippines, Dubai among others, while deliveries in India will commence from January next year. Bajaj is aiming to sell 15,000 units of the Dominar 400 every month, while an annual targeted is marked at 2,00,000 units. The company aims to capture 20 per cent of the market share in the premium motorcycle segment with its newest offering and with that pricing, the number certainly does not seem optimistic.

Bajaj Dominar 400 Prices:

Variants Price (Ex-showroom, Delhi)
Bajaj Dominar 400 non-ABS Rs. 1,36,000
Bajaj Dominar 400 ABS Rs. 1,50,000

Bajaj Dominar 400 Specifications:

Engine 373cc single-cylinder DTS-i
Power 34.5bhp @ 8000rpm
Torque 35Nm @ 8500rpm
Transmission 6-speed with Slipper Clutch
Kerb Weight 182 kg
0-100 kmph 8.32 seconds
Top Speed 148 kmph
ABS Dual Channel

Bajaj Dominar 400 Dimensions:

Length 2156 mm
Width 813 mm
Height 1113 mm
Wheelbase 1453 mm
Fuel Tank Capacity 13 Litres
Suspension 43mm Front Forks, Adjustable Rear Monoshock
Brakes 320mm (Front), 230mm (Rear) with ABS
Tyre Size 110/70/R17, 150/60/R17 MRF Revz C1
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Last Updated on December 16, 2016


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