Bike Parts Manufacturer Marzocchi Bought by Automotive Company VRM
Italian bike suspension brand Marzocchi has been saved from liquidation, with automotive company VRM set to buy it from current owners Tenneco.
Highlights
Italian bike suspension brand Marzocchi has been saved from liquidation, with automotive company VRM set to buy it from current owners Tenneco.
According to asphaltandrubber.com, Marzocchi seemed destined for the chopping block in 2015, as Tenneco seemed set on shutting down the business - which would result in its 70 employees also losing their jobs - rather than selling the company.
However, with intervention from the local government in Bologna, and its strong labour unions, Marzocchi has seemingly been saved.
VRM, an Italian automotive company from the Bologna province of Zola Predosa, lists motorbike manufacturers like BMW, Ducati, and MV Agusta as regular customers, providing those brands with precision metal parts, like chassis components and engine castings.
There are obviously some overlaps between VRM's core business offerings and what the Italian firm can do with Marzocchi under its umbrella.
The details of the deal with Tenneco, and the future plans for Marzocchi are not clear yet from VRM, but one would expect the suspension-maker to continue supplying parts for the motorbike industry, though we doubt that Marzocchi will continue with its bicycle business.
VRM has its work cut out in order to make Marzocchi relevant in the increasingly complicated and competitive suspension industry. It will be interesting to see what results the Italians can produce.
According to asphaltandrubber.com, Marzocchi seemed destined for the chopping block in 2015, as Tenneco seemed set on shutting down the business - which would result in its 70 employees also losing their jobs - rather than selling the company.
However, with intervention from the local government in Bologna, and its strong labour unions, Marzocchi has seemingly been saved.
VRM, an Italian automotive company from the Bologna province of Zola Predosa, lists motorbike manufacturers like BMW, Ducati, and MV Agusta as regular customers, providing those brands with precision metal parts, like chassis components and engine castings.
There are obviously some overlaps between VRM's core business offerings and what the Italian firm can do with Marzocchi under its umbrella.
The details of the deal with Tenneco, and the future plans for Marzocchi are not clear yet from VRM, but one would expect the suspension-maker to continue supplying parts for the motorbike industry, though we doubt that Marzocchi will continue with its bicycle business.
VRM has its work cut out in order to make Marzocchi relevant in the increasingly complicated and competitive suspension industry. It will be interesting to see what results the Italians can produce.
Last Updated on January 7, 2016
Stay updated with automotive news and reviews right at your fingertips through carandbike.com's WhatsApp Channel.
Great Deals on Used Cars
View All Used Cars8.0
2016 Maruti Suzuki Wagon R
- 46,324 km
- Petrol
- AMT
Rs. 3.85 Lakh
Car Choice Exclusif Amberhai, New Delhi
8.2
2018 Maruti Suzuki Wagon R
- 39,823 km
- Petrol
- AMT
Rs. 4.25 Lakh
₹ 9,519/month
INDRAPRASTHA AUTOMOBILES PVT. LTD. New Delhi
8.5
2020 Maruti Suzuki Wagon R
- 35,000 km
- Petrol+CNG
- Manual
Rs. 5.75 Lakh
₹ 12,878/month
Car Choice Exclusif Amberhai, New Delhi
8.4
2021 Mahindra XUV700
- 29,065 km
- Diesel
- Manual
Rs. 23.5 Lakh
INDRAPRASTHA AUTOMOBILES PVT. LTD. New Delhi
7.7
2019 Mahindra Alturas G4
- 16,178 km
- Diesel
- Automatic
Rs. 23.5 Lakh
Car Choice Exclusif Amberhai, New Delhi
8.7
2023 BMW X3
- 19,000 km
- Diesel
- Automatic
Rs. 64.5 Lakh
Car Choice Exclusif Amberhai, New Delhi
8.3
2020 Mahindra XUV300
- 25,279 km
- Diesel
- AMT
Rs. 8.75 Lakh
₹ 18,502/month
INDRAPRASTHA AUTOMOBILES PVT. LTD. New Delhi
8.3
2020 Mahindra Thar
- 19,398 km
- Diesel
- Manual
Rs. 12.5 Lakh
₹ 26,440/month
INDRAPRASTHA AUTOMOBILES PVT. LTD. New Delhi
8.9
2021 Hyundai Venue
- 13,870 km
- Petrol
- Manual
Rs. 7.75 Lakh
₹ 16,387/month
INDRAPRASTHA AUTOMOBILES PVT. LTD. New Delhi
8.4
2019 Honda Amaze
- 19,798 km
- Petrol
- Manual
Rs. 5.75 Lakh
₹ 12,878/month
INDRAPRASTHA AUTOMOBILES PVT. LTD. New Delhi
Upcoming Cars
Upcoming Bikes
Explore More
Latest News
Related Articles