Bike Parts Manufacturer Marzocchi Bought by Automotive Company VRM
car&bike Team
1 min read
Jan 07, 2016, 01:23 AM
Italian bike suspension brand Marzocchi has been saved from liquidation, with automotive company VRM set to buy it from current owners Tenneco.
According to asphaltandrubber.com, Marzocchi seemed destined for the chopping block in 2015, as Tenneco seemed set on shutting down the business - which would result in its 70 employees also losing their jobs - rather than selling the company.
However, with intervention from the local government in Bologna, and its strong labour unions, Marzocchi has seemingly been saved.
VRM, an Italian automotive company from the Bologna province of Zola Predosa, lists motorbike manufacturers like BMW, Ducati, and MV Agusta as regular customers, providing those brands with precision metal parts, like chassis components and engine castings.
There are obviously some overlaps between VRM's core business offerings and what the Italian firm can do with Marzocchi under its umbrella.
The details of the deal with Tenneco, and the future plans for Marzocchi are not clear yet from VRM, but one would expect the suspension-maker to continue supplying parts for the motorbike industry, though we doubt that Marzocchi will continue with its bicycle business.
VRM has its work cut out in order to make Marzocchi relevant in the increasingly complicated and competitive suspension industry. It will be interesting to see what results the Italians can produce.
According to asphaltandrubber.com, Marzocchi seemed destined for the chopping block in 2015, as Tenneco seemed set on shutting down the business - which would result in its 70 employees also losing their jobs - rather than selling the company.
However, with intervention from the local government in Bologna, and its strong labour unions, Marzocchi has seemingly been saved.
VRM, an Italian automotive company from the Bologna province of Zola Predosa, lists motorbike manufacturers like BMW, Ducati, and MV Agusta as regular customers, providing those brands with precision metal parts, like chassis components and engine castings.
There are obviously some overlaps between VRM's core business offerings and what the Italian firm can do with Marzocchi under its umbrella.
The details of the deal with Tenneco, and the future plans for Marzocchi are not clear yet from VRM, but one would expect the suspension-maker to continue supplying parts for the motorbike industry, though we doubt that Marzocchi will continue with its bicycle business.
VRM has its work cut out in order to make Marzocchi relevant in the increasingly complicated and competitive suspension industry. It will be interesting to see what results the Italians can produce.
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