BMW India Launches Its 'Be In Good Hands' Service Campaign

BMW India recently launched its 'Be in Good Hands' after sales service campaign in order to service its customers better. BMW says that at the core of the service campaign are the four pillars of Convenience, Cost, Time and Quality. Under this campaign, BMW will be offering a slew of services such as pick up and drop for the cars to be serviced from the customers, which will be available across all the 35 BMW outlets in the country. Also, the company will make sure that the car gets serviced within a matter of a few hours so that the customer's schedule does not get disturbed.

Once at the service centre, the BMW Integrated Service Process Application (ISPA) plugs in to the car's OBD and has access to the entire service history of the car and prescribes the service advice complete with cost estimates, to the customer.

Frank Schloeder, acting president, BMW Group India said, "Customers are at the heart of everything that BMW does. Purchase is only the beginning of a relationship that is nurtured at each step. With BMW, ownership is a rewarding experience throughout the vehicle's lifecycle. 'Be in Good Hands' is a promise that completes the circle of 'Sheer Driving Pleasure'. Flexible packages, full cost control, quick turn-around time and first-class service together provide complete peace of mind to our customers at all times. With BMW service offerings, our customers are always ready to take their BMW wherever they want, whenever they want!"

BMW will now also offer multiple choices when it comes to service packages at various price points and benefits. Customers also have the option to upgrade their packages if need be. The service packages and the benefits are transferable to the next owner as well, should the car be sold.

Mercedes-Benz 'My Mercedes-My Service' Program

(Mercedes-Benz My Mercedes-My Service)

Few months ago, Mercedes-Benz India had announced a similar after sales service campaign named 'My Mercedes-My Service' program. Mercedes-Benz introduced its Digital Service Drive initiative as well, which focusses on transparent dealings and digitising the complete service experience for customer convenience and minimising the turn-around time as well. The complete vehicle status and cost estimates are given to the customers on E-mail and suggested servicing advice as well. There is an option of booking a time-slot for servicing the cars, which can be done online as well. Mercedes-Benz too will provide a multiple options for service packages such as the Premier Express Service which ensures that the car is serviced within two hours. This excludes accident damage, special repairs and servicing of AMG vehicles.

While both the manufacturers offer various service packages and transparent operations, BMW goes a step ahead and offers pick up and drop services for its customers too. Mercedes-Benz, on the other hand, offers warranties with no mileage restriction for up to five years.