Benelli Opens New Dealership in Jalandhar

Expanding its base across the country, Benelli inaugurated its new dealership in the city of Jalandhar, Punjab. The Italian bike maker's new showroom has been opened under the dealership of SM Automobiles and is located in the locality of New Jawahar Nagar. The company will be retailing its complete lineup of products in the city and the dealership will also include a service centre.

Speaking on the launch of the new dealership, Motowheels Chairman, Shirish Kulkarni said, "It gives us immense pleasure to be associated with 'S.M. Automobiles'. The philosophy with which we operate is in tandem with the ethos of our Jalandhar dealer. The employees at Benelli - Jalandhar have been provided with specialised training in management of sales, service, spare parts and customer service, to ensure that customers can enjoy best-in-class ownership experience."

Kulkarni further announced that all the Benelli showrooms across India now meet the International CI standards of Benelli global showrooms. Speaking on expanding its presence in the country, Kulkarni added, "Our main focus is to align Benelli's presence across all strategic locations in order to generate strong brand eminence and Jalandhar in that respect, is one of those key markets.

Motowheels says the new Benelli dealership will not only act as a platform to sell motorcycles, but will also act as a place for the brand's enthusiasts to interact with other bikers. The Italian superbike maker's current lineup of products starts from the 250cc single-cylinder TNT 25, twin-cylinder TNT 300, TNT 600i ABS and TNT 600 GT; TNT 899, and the range-topping 1131cc in-line three-cylinder TNT 1130R. In addition, -Benelli is offering 24x7 on-call breakdown service and a 4 year unlimited kilometre extended warranty across its entire range of superbikes at all its dealerships.

Apart from Jalandhar, Benelli's existing dealerships are currently located in Mumbai, Pune, Bangalore, Chennai, Hyderabad, Ahmedabad, Chandigarh, Kolkata, Delhi, Goa, Jaipur and more recently Coimbatore.

Benelli Model Range Prices (ex-showroom, Jalandhar) -

1) TNT 25 - Rs. 1,75,000

2) TNT 300 - Rs. 3,05,000

3) TNT 600i (ABS) - Rs. 5,77,000

4) TNT 600 GT - Rs. 6,05,000

5) TNT 899 - Rs. 9,59,000

6) TNT R - Rs. 11,94,000