Ducati Sales Increase 43 Per Cent Worldwide In First Half Of 2021

For the first six months of 2021, Ducati has reported worldwide sales of 34,485 motorcycles, recording an increase of 43 per cent over 2020 and 9 per cent over the same period of 2019. In fact, sales in June 2021 was the best ever for the company with 8,598 units sold worldwide. The Ducati Multistrada V4 stands out as the most popular choice, as well as the Ducati Scrambler 800, and the Ducati Streetfighter V4. Among the markets, Australia showed the most growth, with 82 per cent, but Italy, Ducati's home market, reported the most bikes sold, with 6,071 units sold, growing over 55 per cent last year. Sales in Japan are up 53 per cent, while North America sales grew 51 per cent.

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The Ducati Scrambler 800 is the second most popular model after the Multistrada V4

Francesco Milicia, VP Global Sales Director Ducati, said, "The month of June was the best-ever for the company, confirming the positive trend that began with the excellent second half of 2020 and with the significant growth in the first quarter of this 2021. Despite the great complexity recorded in the supply sector and transport, with delays in deliveries and a scarcity of various raw materials, and the difficulties generated by the many lockdowns experienced in these first six months of 2021 in various parts of the world, Ducati recorded truly significant growth, exceeding pre-Covid values by almost 10%. The order portfolio is also excellent, demonstrating the fact that enthusiasts are appreciating the 2021 range and the family of Ducatisti is expanding more and more".

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The Ducati Streetfighter V4 shares the208 bhp engine and six-axis IMU-powered electronics package with the Ducati Panigale V4

The order portfolio, comprising motorcycles to be delivered, is the highest-ever recorded by the company at the end of the first half, with more than 63 per cent compared to the same period in 2020 and a growth of 284 per cent compared to 2019. Ducati also reports strong response to the new Monster, which was introduced in global markets in April 2021. The most popular Multistrada V4 is yet to be launched in India, but Ducati India is gearing up to launch the new Multistrada V4 in India very soon. Ducati is present in over 90 countries around the world with 769 dealers.