South Korean car-makers, Hyundai India, announced as an exclusive right to provide transportation of FIFA officials through Hyundai cars during the FIFA U17 World Cup Tournament which starts from October 6, 2017 in India. Y.K. Koo, MD and CEO, Hyundai India handed over the fleet of Hyundai cars to Martin Nussbaumer, Marketing Operations Group Leader, FIFA and Javier Cappi, Tournament Director, Local Organizing Committee at a ceremony at Jawaharlal Nehru Stadium in New Delhi.
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With this, Hyundai pledges to provide 83 vehicles, out of which 63 are premium cars. These include the new Hyundai Verna, Hyundai Tucson and Hyundai Elite i20. The company will also provide with few coaches across the 6 cities (Delhi, Kolkata, Mumbai, Kochi and Goa). These vehicles will be used for transport and movement of the players and FIFA management during the course of the event.
Koo said, "Hyundai is proud to partner with the FIFA U17 World Cup being hosted in India for the very first time. We understand the passion of the Indian football fans and want to keep the excitement around the Hyundai brand alive by engaging with our customers at every point. For every fan, football drives them and as a dynamic automotive brand, HMIL has always been associated globally with diverse sport activities.
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Hyundai has lined up exclusive engagement activities and merchandise distribution for its customers around FIFA U17 World Cup at its dealerships in the 6 host cities in India.
