Jaguar Land Rover To Develop Off-Road Autonomous-Driving System

Jaguar Land Rover is investing a £3.7 million in developing off-road self-driving SUVs in project Cortex. The project Cortex is exploring all-terrain, all- weather autonomous capability and is the world-first '5D' technology is enabling Level 4 and 5 off-road automation. The world-first Cortex project will take self-driving cars off-road, ensuring they are fully capable in any weather condition: dirt, rain, ice, snow or fog. A '5D' technique combining acoustic, video, radar, light detection and distance sensing (LiDAR) data live in real-time is currently being engineered. The combined data will improve the awareness of the environment the car is in.
Also Read: Jaguar Land Rover India Announces 10 Launches In FY 2018-19
Chris Holmes, Connected and Autonomous Vehicle Research Manager, JLR, said, "It's important that we develop our self-driving vehicles with the same capability and performance customers expect from all Jaguars and Land Rovers. Self-driving is inevitability for the automotive industry and ensuring that our autonomous offering is the most enjoyable, capable and safe is what drives us to explore the boundaries of innovation. Cortex gives us the opportunity to work with some fantastic partners whose expertise will help us realize this vision in the near future."
JLR is developing fully and semi-automated vehicle technologies, offering customers a choice of the level of automation, while maintaining an enjoyable and safe driving experience. This project forms part of the company's vision to make the self-driving car viable in the widest range of real-life, on- and off-road driving environments and weather.
Also Read: Jaguar Land Rover And WayMo Announce Partnership To Build Autonomous Electric SUVs
Cortex will develop the technology through algorithm development, sensor optimization and physical testing on off-road tracks in the UK. Cortex was announced as part of Innovate UK's third round of Connected and Autonomous Vehicle Funding in March 2018.
Latest News
car&bike Team | Jan 19, 2026Skoda Kushaq Facelift Debut Tomorrow: What To ExpectFacelifted Kushaq to get updated looks and new tech inside the cabin.1 min read
Jaiveer Mehra | Jan 17, 20262026 Tata Punch Facelift Price, Variants ExplainedUpdated Punch is available in 8 trim levels with naturally aspirated petrol, CNG and turbo-petrol engine options.3 mins read
car&bike Team | Jan 17, 2026Skoda Kushaq Facelift Teased Ahead of Launch In Coming WeeksMid-lifecycle update to bring with it styling updates as well as new features inside the cabin.1 min read
car&bike Team | Jan 16, 2026Pierer Mobility AG Rebranded as Bajaj Mobility AG Following KTM TakeoverThis marks a major shift in ownership and strategic direction in the global motorcycle industry.1 min read
Seshan Vijayraghvan | Jan 16, 2026Kia Syros Variant Line-Up Expanded With HTK (EX) Trim; Prices Start At Rs. 9.89 LakhPositioned between the HTK (O) and HTK+ trims, the new variant will be offered in both petrol and diesel options.2 mins read
car&bike Team | Jan 16, 2026MG Majestor India Launch On February 12Unveiled in India at the 2025 Bharat Mobility Expo, the Majestor is expected to be positioned as a more premium alternative to the Gloster.1 min read
Amaan Ahmed | Jan 17, 2026Bajaj Chetak C25 First Ride Review: Basic, Likeable E-Scooter For First-Time RidersThe Chetak C25, in quite a few ways, is poles apart from the larger and more powerful 30 and 35 Series models, but in its mannerisms, it is very much a Chetak.8 mins read
Bilal Firfiray | Jan 9, 2026Toyota Urban Cruiser Hyryder: 10,000 km Long-Term ReviewAfter spending over three months and 10,000 km with the Toyota Urban Cruiser Hyryder Hybrid, we were impressed by its real-world mileage, seamless hybrid, practical comfort, and Toyota reliability. Is it the best C-SUV then?5 mins read
Seshan Vijayraghvan | Jan 8, 20262026 Mahindra XUV 7XO Review: Big On Tech, Bigger On ComfortThe new Mahindra XUV 7XO is flashier, feature packed, and comes with more advanced tech. But are the changes just incremental or actually substantial?1 min read
Preetam Bora | Jan 10, 2026Simple One Gen 2 First Ride Review: 265 km Claimed Range!The Gen 2 model of Simple Energy’s first electric scooter gets a fair few updates, including new features, tech, more range and lighter weight. We spent a couple of hours with the Simple One Gen 2 to find out if it manages to impress.6 mins read
Amaan Ahmed | Jan 3, 2026VLF Mobster 135 300 KM Review: Fun But FlawedA 125 cc scooter with Italian design and Chinese genes is a rare combination, and while some may be tempted to dismiss it because of its origins, the VLF Mobster shows 125s can also be exciting – but not without compromises.11 mins read
























































































































