Ola, Uber, Sign Livable Cities Pledge, To Shape Future Of Urban Transit

More than a dozen global companies pledged to work together on issues cities face as fast-emerging transportation technologies outstrip regulation. Fifteen technology and transportation companies said they will support a framework known as the "Shared Mobility Principles for Livable Cities", aimed in part at reducing climate-changing emissions. The companies involved include- BlaBlaCar, Citymapper, Didi, Keolis, LimeBike, Lyft, Mobike, Motivate, Ofo, Ola, Scoot Networks, Transit, Uber, Via and Zipcar. Two major cities networks have already backed the principles, which were released in October, but Thursday offered the first such announcement from private transport companies.

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"Ola, India's most popular mobility platform shares and supports the vision of Shared Mobility Principles for Livable Cities. At Ola, we are committed to always building solutions that are smart and sustainable for our cities. We are on the mission of building mobility for a billion people and strongly believe that the future of mobility is shared, connected, and electric," said an Ola spokesperson.

New technologies and modes of transport are already disrupting the status quo and changing the way people move. The Shared Mobility Principles provide a clear vision for the future of cities and create alignment between the city governments, private companies and NGOs working to make them more livable.

"We're proud to support the Shared Mobility Principles for Livable Cities. At Uber, we believe the goal of reducing private car ownership is one we share with people and cities around the world. On its own, technology is not a solution for urban problems. But done right-and in partnership with others-we believe shared mobility has the potential to contribute to a better world for all," said Andrew Salzberg, Head of Transportation Policy and Research, Uber.

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The principles were developed by Robin Chase, Zipcar co-Founder, and a consortium of leading city and transport organizations including: the C40 Cities Climate Leadership Group, ICLEI - Local Governments for Sustainability, Institute for Transportation and Development Policy, Natural Resources Defense Council, Partnership on Sustainable Low Carbon Transport (SLoCaT), Transportation for America (T4America), Rocky Mountain Institute, Shared-Use Mobility Center, and WRI Ross Center for Sustainable Cities.