Porsche India Sells 474 Units In 2021 Witnessing A 62% Growth YoY

Porsche India has released its sales numbers for the 2021 calendar year, and between January and December 2021, the company sold 474 units in the country, its best-ever sales performance since 2014. While the number itself might not seem like a lot, given the segment that Porsche operates in, this is certainly impressive. Compared to 2020, the German luxury sports car maker witnessed a massive 62 per cent year-on-year growth. Porsche says that the encouraging sale was a result of the best retail result in the organisation's operational history in the second half of 2021.

Commenting on the company's sales performance, Manolito Vujicic, Brand Director for Porsche India, said the demand for the brand's luxury model range was high, with solid interest across all regions that looks likely to flow into 2022. He said, "Following a challenging first half of the year due to the impact of the pandemic on people's lives and businesses, the retail performance from July to December established a new record for us. A total of 301 cars were delivered to new and established customers during the final six months, endorsing a positive outlook leading into 2022 on the back of future-oriented facility investment plans by our associates."

Also Read: 2021 Porsche Macan Launched In India; Prices Start At Rs. 83.21 Lakh

The Porsche Macan accounted for 39 per cent of the company total sales in 2021, with 187 units being sold between Jan-Dec

In 2021, Porsche sold 187 units of its best-selling model, the Macan SUV, which was also the model's highest-ever annual sales in the country. The Macan alone accounted for 39 per cent of the company total sales last year. At the same time, the brand's other SUV, the Cayenne became the second most sold Porsche model in India. To put things into perspective, the company said that on average one new Porsche SUV was sold for every day of the year. The company's range of two-door sports cars also enjoyed a growing demand, offering a healthy 17 per cent combined share to total sales.

Also Read: Porsche Expands India Lineup With New 718 Boxster GTS & 718 Cayman GTS 4.0, Prices Start At Rs. 1.46 Crore

The first units of the all-new and fully electric Taycan are due to arrive in the coming weeks

Also Read: Porsche Taycan Electric Range Launched In India, Prices Start At Rs. 1.50 Crore

In addition to record deliveries, Porsche India's order bank also grew by 165 per cent, witnessing the brand's best-ever order intake in 2021. Thus, Porsche India is looking at a strong start for the year, backed by a strong order bank and expansion of the product range. Recently, the company added the 718 Boxster and Cayman GTS 4.0 models to its line-up, and before that, we also saw the arrival of the Macan facelift and the company's first-ever electric car, the Taycan. In fact, the first units of the all-new and fully electric Taycan are due to arrive in the coming weeks.

As for new models, Porsche is gearing up to launch the all-new GTS versions of the Taycan, the 911 GT3, and the Platinum Edition models of the Cayenne as well as the 718 Cayman GT4 RS.