Yamaha India Announces Sponsorship With Monster Energy Yamaha MotoGP Team For 2024 Season
- Yamaha India is one of the sponsors of the Monster Energy Yamaha MotoGP Team for 2024.
- "The Call of the Blue" logo will be featured on Fabio Quartararo and Alex Rins's bikes.
- This collaboration comes on the heels of the successful inaugural Indian GP in 2023.
India Yamaha Motor Pvt. Ltd. (IYM) has announced its official sponsorship of the Monster Energy Yamaha MotoGP team for the upcoming 2024 season. This collaboration comes on the heels of the successful inaugural Indian GP in 2023. As part of this partnership, the "The Call of the Blue" slogan, integral to Yamaha's brand campaign, will adorn the front cowls of Fabio Quartararo and Alex Rins's YZR-M1 bikes throughout the season.
Also Read: Will The Yamaha R1 & R1M Be Discontinued Globally?
Commenting on the association, Mr. Eishin Chihana, Chairman, Yamaha Motor India Group said, "IYM is thrilled to become the newest sponsor of the Monster Energy Yamaha MotoGP team for the 2024 season. The collaboration not only strengthens our bond with MotoGP but also signifies a new phase of aspiration and enthusiasm for Yamaha enthusiasts in India. By prominently featuring 'The Call of the Blue' logo on Fabio Quartararo's and Alex Rins's YZR-M1 bikes, we aim to ignite greater enthusiasm among young Indian fans to embrace Yamaha’s legacy associated with the thrill of racing. This collaboration is a big step in our journey to connect with the youth and Yamaha fans in India."
The association with the Monster Energy Yamaha MotoGP team represents Yamaha India's strategic move to bolster its presence in the motorsports arena and contribute to the flourishing racing culture in India.
Also Read: LCR Honda Unveils 2024 MotoGP Bikes
MotoGP, renowned as the premier motorcycle racing championship globally, offers an exhilarating platform for fans to witness top-tier racing talent and cutting-edge technology. With a rich history of over 500 Grand Prix wins, Yamaha's sponsorship underscores its commitment to promoting motorsports in India.
Related News
Popular Yamaha Models
Latest Cars
Upcoming Cars
Latest News
Jaiveer Mehra | Aug 3, 2026Michelin Launches First India-Made Passenger Car Tyres; New Primacy 5 Range Prices Start at Rs 10,000The company unveiled plans last year to launch India-made passenger car tyres.4 mins read
car&bike Team | Aug 3, 2026Two-Wheeler Sales July 2026: TVS, Honda, Suzuki, Royal Enfield And Bajaj Report Strong GrowthJuly 2026 remained good for India's two-wheeler industry, with most manufacturers reporting healthy year-on-year growth.3 mins read
Preetam Bora | Aug 3, 2026Opinion: Norton Needs More Than World-Class MotorcyclesTVS is betting big on Norton Motorcycles. The strategy seems to be a product onslaught led by a V4 superbike, a middleweight adventure tourer, and more in the pipeline. Should TVS have also focussed on Norton’s legacy and history?7 mins read
car&bike Team | Aug 3, 2026Kia Sorento Bookings Open Ahead Of India LaunchKia has also teased the Sorento for the first time, though the first teaser reveals precious little about the hybrid SUV.1 min read
Janak Sorap | Aug 3, 2026New Bajaj Pulsar 125 Leaked Ahead Of August 12 LaunchThe next-generation Bajaj Pulsar 125 has started arriving dealerships ahead of its official debut, revealing significant updates to its design and underpinnings.1 min read
car&bike Team | Aug 1, 2026Maruti Suzuki Sells More Than 2 Lakh Vehicles In July, Sets New Domestic RecordThe brand sold a total of 2,41,421 units last month which also included exports of 30,056 cars1 min read
Bilal Firfiray | Aug 1, 2026Toyota Hilux Review: The InvincibleMarking it as the ninth generation, the Hilux comes with a major cosmetic overhaul. But is it still relevant enough for the current times or is it getting too long in the tooth?5 mins read
Bilal Firfiray | Jul 30, 2026Kia Syros EV Review: Best EV To Buy Under Rs 20 Lakh?The Kia Syros EV comes into the game with a modern design, spacious cabin, strong performance, decent range and an aggressive pricing. But could it become the new benchmark under Rs 20 lakh?5 mins read
Jaiveer Mehra | Jul 27, 20262026 Maruti Suzuki Brezza Facelift Review: Bestseller Joins The Turbo ClubWhile Maruti’s facelifts have always tended to bring subtle updates over the outgoing models, the latest Brezza brings some heavy updates under the skin, including a new 6-speed manual gearbox and, for the first time, a turbocharged petrol engine option.1 min read
Bilal Firfiray | Jul 24, 2026Honda ZR-V Review: Who Is It For?Honda has brought the new ZR-V to India as their current flagship offering. It’s a CBU, it’s a hybrid, and it’s here for a limited few. Who is it for though?1 min read
Girish Karkera | Jul 29, 2026Mercedes-AMG E53 4MATIC+ PHEV First Drive Review: Just What The Doctor OrderedThere are luxury cars and there are high-performance cars. But what if you want both for the price of one? Mercedes-Benz has a recommendation that promises to tread a fine line between the two – the second generation E53 with a twist.7 mins read