BMW India Kick Starts Online Sales Of Its Cars

BMW India has launched an online sales channel where customers can select and purchase a car online. Customers will be able to compare specifications, use the car configurator, view financing options, payment methods, and get instant consultation before finalising the purchase.

Vikram Pawah, Chairman – BMW Group India said, “Digitalisation will be a key differentiator in our industry and will become an increasingly important retail channel in the future. BMW is pioneering the futuristic path of automotive retail in India that will go beyond physical boundaries and appeal to fans in the digital world. We are the first luxury automotive manufacturer in India to offer an end-to-end digital sales solution for the entire product range. With this, our customers will have greater independence and flexibility in choosing the purchase process. BMW Group has always been a customer-centric brand and today, a new milestone is being added to BMW India's fascinating story.”

BMW India's Online Sales Channel will allow customers to browse all products, choose a preferred dealership and even book a test drive online. BMW says that though the buying process is entirely online, the dealer remains at the heart of the process and drives the entire process. The platform seamlessly integrates the BMW India website, CRM systems, sales channel and website configurator.

BMW is not the only carmaker to go digital as far as sales are concerned. Jaguar Land Rover already has a sales channel online. But it's not just luxury car makers who are getting into the act of setting up a shop online. Hyundai recently opened bookings online for the Santro and the response it got was humongous. We wait to see when the other manufacturers make the switch.