BMW Motorrad Is the Market Leader in 26 International Markets

For the fifth time in five years, BMW Motorrad has sold more two-wheelers than the previous year. The German two-wheeler manufacturer sold 1,36,963 two-wheelers globally in 2015, were it sold 1,23,495 units in 2014. BMW Motorrad also supplied 10.9% more vehicles in 2015 than what it did in 2014.

Specifically in the month of December, BMW Motorrad registered a growth of 6.6% by selling 7,497 units, against 7,032 units sold in December 2014. Another significant move was emerging as the market leader in 26 markets globally in the premium motorcycle segment (over 500cc).

BMW Motorrad sold 23,823 units on its home turf making it its biggest market accounting for 17.4% of total sales. USA was the second biggest market for BMW Motorrad where the German sold 16,501 units in 2015. France, Italy, UK and Spain were the next four markets with 12,550, 11,150, 8,200 and 7,976 units sold respectively.

The iconic boxer engine powered R 1200 GS was the most successful BMW Motorrad product of 2015. Where BMW sold 23,681 units of its R 1200 GS, R 1200 GS Adventure found 18,011 buyers worldwide in 2015. Third bestselling BMW motorcycle was the R 1200 RT clocking 10,955 units. The legendary supersport model - S 1000 RR - was the fourth bestseller registering 9,576 sales figures.

Commenting on the promising sales figures, Stephan Schaller, President, BMW Motorrad, said, "We are able to look back on an exceptionally successful year. For the first time in the history of our company we supplied more than 1,35,000 BMW motorcycles and maxi scooters. Our aim for 2020 is to supply 2,00,000 vehicles to customers. We will continue to consistently pursue our current model offensive in the premium segment over 500cc, and we will be entering the capacity class under 500cc with a genuine BMW machine this year - the G 310 R. In the medium term we shall be offering further innovative products in the area of urban mobility and electromobility. While continuing to extend our sales activities in existing markets, we shall also be penetrating new markets. Asia and South America are very much at the top of our list here. Our worldwide dealer network will grow significantly from the current figure of some 1,100 dealerships to a total of 1,500."