Car Rental Company Fair Raises $385 Million In Softbank-Led Funding Round

Car leasing startup Fair raised $385 million in its latest funding round led by SoftBank Group Corp on Thursday, and said it would use part of the proceeds to expand its partnership with Uber Technologies Inc.
SoftBank, which has holdings in several major cab hailing companies around the world, has also been a proponent of autonomous driving companies, and recently struck a deal with Toyota Motor Corp to develop automated driving.
Fair is an app-based car rental service that allows users to lease cars from various auto-dealers without signing long-term or fixed-term contracts.
Founded in 2016, Santa Monica, California-based Fair recently partnered with Uber to rent out cars to users who wanted to drive for the ride-sharing company.
It also teamed up with America's largest auto retailer AutoNation in November to lease used cars from its 300-plus outlets across the country.
The investment in Fair will enable the company "to provide cars on a global scale, and help reduce the barriers to mobility," said Lydia Jett, investment adviser to the SoftBank Vision Fund.
The Japanese tech company has stakes in Uber, General Motors Co and its Cruise self-driving car, China's Didi Chuxing, South-east Asia's biggest ride-hailing firm Grab, and India's Ola.
These holdings reflect SoftBank's growing influence in the emerging fields of AI and autonomous driving, driven by its investments through the nearly $100 billion SoftBank Vision Fund.
SoftBank has also invested in several other auto-related companies, such as peer-to-peer car sharing company Getaround, European auto broker Auto1, Brazilian e-commerce delivery service Loggi and Full Truck Alliance, China's largest online truck services company.
On Wednesday, driving analytics company Cambridge Mobile Telematics said it raised $500 million from SoftBank's Vision Fund, Crunchbase reported.
Fair did not disclose its valuation after the latest funding round.
(This story has not been edited by NDTV staff and is auto-generated from a syndicated feed.)
Latest News
car&bike Team | Apr 27, 2026Royal Enfield Himalayan Base Camp Ladakh Edition AnnouncedRoyal Enfield’s new Base Camp Ladakh Edition brings riders and outdoor enthusiasts together for a three-day immersive adventure in Leh.1 min read
car&bike Team | Apr 27, 2026Meerut To Prayagraj In 6 Hours; Ganga Expressway Set To Open On April 29The longest Expressway in the country will be inaugurated by Prime Minister Narendra Modi on April 29, 20261 min read
Janak Sorap | Apr 27, 2026KYT R1R MotoGP-Derived Helmet Launched in India at ₹39,000Developed with inputs from MotoGP, the KYT R1R arrives as a premium, race-bred helmet for performance-focused riders.1 min read
Jafar Rizvi | Apr 27, 2026Honda City Facelift, ZR-V India Launch On May 22The City will get its second facelift for the fifth-gen model, while the ZR-V will be an all-new offering in India.2 mins read
car&bike Team | Apr 27, 2026BSA Scrambler 650: All You Need To KnowThe BSA Scrambler 650 is based on the Gold Star 650 but offers a very distinctive personality. Here’s everything you need to know about the new BSA Scrambler.4 mins read
car&bike Team | Apr 27, 2026New Oben Electric Bike Teased Ahead of LaunchThe new Oben electric motorcycle will be launched in India on April 30, 2026.1 min read
Janak Sorap | Apr 26, 2026BMW F 450 GS First Ride Review: Almost A Proper GS With Big Bike DNANew 420cc twin, premium build, feature-loaded and Easy Ride Clutch — but does it deliver where it truly matters?8 mins read
Seshan Vijayraghvan | Apr 25, 20262026 MG Majestor Review: Bold, Feature-Packed And Off-Road ReadyWe spent time with the MG Majestor to see how much of an improvement it is over the Gloster, and whether it can take on the segment leader – Toyota Fortuner.9 mins read
Seshan Vijayraghvan | Apr 23, 2026Vega Bolt Bluetooth Smart Helmet Review: Smart, Simple, And FunctionalThe Vega Bolt Bluetooth Smart Helmet is a practical take on connected riding gear, aimed at commuters and riders who want integrated functionality without the hassle of add-ons.6 mins read
Preetam Bora | Apr 20, 2026Hero Destini 110 Vs TVS Jupiter 110 Comparison ReviewThe Hero Destini 110 and the TVS Jupiter 110 both sit in the same price bracket and target the same buyer. But they take different approaches. Which 110 cc scooter should you buy?9 mins read
Seshan Vijayraghvan | Apr 27, 20262026 BMW M440i Convertible Review: When Performance Meets Open-Top DramaThe drama of an open-top car is hard to match. Now add a 369 bhp straight-six and an all-wheel drive system into the mix, and things get interesting. That’s exactly what the BMW M440i xDrive Convertible promises.1 min read











































































































