CEAT Begins Revamping Its Retail Network; Plans To Reach 500 Outlets By 2030

CEAT Tyres recently announced that it has initiated the revamping process of its CEAT Shoppe network to enhance customer experience. The brand will revamp its retail channel across the country, which will start with 10 new design stores in metro cities and key markets in the coming months. It also plans to overhaul all its existing showrooms and launch an additional 50 stores in the current financial year. The company is targeting 500 exclusive stores by 2023, making it one of the largest tyre dealership networks in the country.

On the new advancement, Arnab Banerjee, COO, CEAT Ltd, "The newly redesigned CEAT Shoppes will act as premium touchpoints for consumers and aim to deliver a never-before experience across India. Overall, the stores aim to bring in a balance between the hard-core industrial look and sleekly finished lifestyle space. Every single element in the store has been designed and fabricated to optimise the customer experience. We plan to overhaul all existing CEAT Shoppes according to the new design."

The redesigned CEAT Shoppes to feature state-of-the-art premium and futurist retail design

The company said revamped CEAT Shoppes will have a state-of-the-art, premium and futurist retail design to enhance customer experience. It will use a combination of industrial colours and materials like shades of grey, perforated metal, aluminium profiles, metal partitions etc. Special, warm lighting fixtures will bring depth to the store and the experience. The company says CEAT Shoppes have been designed sustainably, as the selection of materials are long-lasting and consume less over a period of time, or need lower maintenance.

The modern design will encompass digital elements for an interactive and engaging experience. The display has been completely re-imagined in the way the customer interacts with tyres. CEAT Shoppes will be empowered as service centres, wherein customer requirements like warranty registration, 'on-spot' claim settlement, a customer feedback mechanism (NPS) and service reminders will be taken care of.