Daimler Raises Outlook, Says Chip Shortage May Impact Second-Quarter Sales

Mercedes-Benz car maker Daimler AG on Friday raised its profit outlook for 2021, but warned that the global semiconductor chip shortage may continue to impact its sales in the second quarter. Daimler said that although "visibility is limited at present", it assumes some recovery in the availability of chips in the second half of this year. But the German carmaker said it still expects its operating profit this year to be significantly above 2020 as the global economy recovers from the ravages of the coronavirus pandemic.
"After this promising start, we are very confident that we can keep up the pace to improve our margins on a sustainable basis and at the same time expand our electric vehicle line-up," Chief Financial Officer Harald Wilhelm said in a statement.
Last week Daimler unveiled the EQS, an electric sedan built on a dedicated electric vehicle platform, which is seen as a solid contender against market leader Tesla Inc as electric car sales take off.
The chip shortage has forced a number of major automakers to curtail production, including General Motors Co, Stellantis, Ford Motor Co and Daimler's German rival Volkswagen AG.

Daimler said it now expected an adjusted margin from its Mercedes cars and van business of between 10% and 12%
Earlier this week, Daimler cut working hours for up to 18,500 employees and said it would temporarily halt production at two plants in Germany due to the chip shortage.
Cars have become increasingly dependent on chips for everything from computer management of engines for better fuel economy to driver-assistance features such as emergency braking.
Daimler said it now expected an adjusted margin from its Mercedes cars and van business of between 10% and 12%, up from its previous outlook of between 8% and 10%.
Last week, Daimler said that soaring Chinese demand for luxury Mercedes-Benz cars and higher prices drove a better-than-expected profit in the first quarter.
Mercedes-Benz sales rose 60% in China in the first quarter. Unable to travel abroad, wealthier Chinese consumers have used their disposable income to splash out on luxury items.
This week rival BMW also said that its first-quarter earnings received a strong bounce from sales in China and stronger pricing.
Chinese buyers also helped to turn around 2020 for Daimler, BMW and Volkswagen, with sales rising in the second half of the year and offsetting weaker results in other regions.
(This story has not been edited by NDTV staff and is auto-generated from a syndicated feed.)
Trending News
1 min readTriumph Tracker 400: In Pictures
Latest News
car&bike Team | Dec 18, 2025KTM 160 Duke With TFT Dash launched At Rs 1.79 LakhThe 5-inch colour TFT dash is borrowed from the 390 Duke and is shared across the brand’s sub-400cc lineup.2 mins read
car&bike Team | Dec 18, 2025Lamborghini Urus Seized By Cops Following Viral Clip Of Speeding On Bandra-Worli Sea LinkThe car was seized after a video of it allegedly overspeeding on the Bandra–Worli Sea Link, where the speed limit is capped at 80 kmph, went viral.2 mins read
car&bike Team | Dec 18, 20252025 Ducati XDiavel V4 India Launch Details RevealedThe new Ducati XDiavel V4 will be launched towards the end of December 2025 and will sit alongside the standard Ducati Diavel V4.3 mins read
Amaan Ahmed | Dec 18, 2025Maruti WagonR Swivel Front Seat Kit Launched: Check Price, AvailabilityBangalore-based startup TrueAssist Technology Private Limited has developed a mechanism that allows the front passenger seat to swivel outwards, in a bid to improve accessibility for the aged and persons with disabilities.2 mins read
Amaan Ahmed | Dec 18, 2025Nissan Gravite MPV (Renault Triber Derivative) To Be Launched Early In 2026Nearly seven years on from the launch of the MPV it shares its underpinnings with arrives Nissan's entry-level 7-seat model; to debut in January.2 mins read
Jafar Rizvi | Dec 18, 2025Tata Sierra Pure, Pure+ Variants Explained In PicturesThe Pure trim of the Sierra is priced from Rs 12.49 lakh to Rs 17.49 lakh (ex-showroom), depending on the powertrain option. Here is a breakdown of what it gets.3 mins read
Bilal Firfiray | Dec 19, 2025Maruti Suzuki e-Vitara Review: Worth The Wait?After a long wait, the first-ever electric Maruti Suzuki is here. It’s the e-Vitara, and it comes with a few promises. But arriving this late, is it worth the wait? Or is it a case of too little, too late?9 mins read
Bilal Firfiray | Dec 18, 2025Mercedes-Benz G450d: The Subtle Power of EvolutionThe Mercedes-Benz G 450d evolves subtly with more power, improved efficiency, and modern tech, while staying true to the timeless G-Class design. And character.4 mins read
Janak Sorap | Dec 11, 2025Harley-Davidson X440 T First Ride Review: Smarter and SharperHarley-Davidson has taken the X440 and given it a more focused and engaging twist. The result is the X440 T—essentially the same platform but updated in areas that give the motorcycle more appeal and riders more thrill.5 mins read
Shams Raza Naqvi | Dec 10, 20252025 Mini Cooper Convertible Review: More Colour On Indian RoadsThe updated Mini Cooper Convertible is set to be launched in the Indian market in the next few days. We drive it around Jaisalmer for a quick review.5 mins read
Bilal Firfiray | Dec 8, 2025Tata Sierra Review: India’s New Favourite?Marking its return after a few decades, the reborn Sierra has made everyone sit up and take notice. But is it worth the hype?10 mins read



































































































































