Daimler Raises Outlook, Says Chip Shortage May Impact Second-Quarter Sales

Mercedes-Benz car maker Daimler AG on Friday raised its profit outlook for 2021, but warned that the global semiconductor chip shortage may continue to impact its sales in the second quarter. Daimler said that although "visibility is limited at present", it assumes some recovery in the availability of chips in the second half of this year. But the German carmaker said it still expects its operating profit this year to be significantly above 2020 as the global economy recovers from the ravages of the coronavirus pandemic.
"After this promising start, we are very confident that we can keep up the pace to improve our margins on a sustainable basis and at the same time expand our electric vehicle line-up," Chief Financial Officer Harald Wilhelm said in a statement.
Last week Daimler unveiled the EQS, an electric sedan built on a dedicated electric vehicle platform, which is seen as a solid contender against market leader Tesla Inc as electric car sales take off.
The chip shortage has forced a number of major automakers to curtail production, including General Motors Co, Stellantis, Ford Motor Co and Daimler's German rival Volkswagen AG.

Daimler said it now expected an adjusted margin from its Mercedes cars and van business of between 10% and 12%
Earlier this week, Daimler cut working hours for up to 18,500 employees and said it would temporarily halt production at two plants in Germany due to the chip shortage.
Cars have become increasingly dependent on chips for everything from computer management of engines for better fuel economy to driver-assistance features such as emergency braking.
Daimler said it now expected an adjusted margin from its Mercedes cars and van business of between 10% and 12%, up from its previous outlook of between 8% and 10%.
Last week, Daimler said that soaring Chinese demand for luxury Mercedes-Benz cars and higher prices drove a better-than-expected profit in the first quarter.
Mercedes-Benz sales rose 60% in China in the first quarter. Unable to travel abroad, wealthier Chinese consumers have used their disposable income to splash out on luxury items.
This week rival BMW also said that its first-quarter earnings received a strong bounce from sales in China and stronger pricing.
Chinese buyers also helped to turn around 2020 for Daimler, BMW and Volkswagen, with sales rising in the second half of the year and offsetting weaker results in other regions.
(This story has not been edited by NDTV staff and is auto-generated from a syndicated feed.)
Latest News
car&bike Team | May 1, 2026India’s First Barrier-Free Tolling System Inaugurated In GujaratThe system has been installed at the Chorayasi Toll Plaza on the Surat to Bharuch section of NH-48.1 min read
Jaiveer Mehra | May 1, 2026Auto Sales April 2026: Hyundai, Tata, Mahindra, Kia Start New FY On Positive NoteHyundai reported its best-ever sales for April 2026, but still lagged behind Tata and Mahindra, who continued to hold second and third place.4 mins read
car&bike Team | Apr 30, 2026Bajaj Pulsar NS400z Price Slashed By Rs 14,000The updated 349 cc Puslar NS400z is now priced at Rs 1.80 lakh (ex-showroom).1 min read
Jaiveer Mehra | Apr 30, 2026Oben Rorr Evo Launched At Rs 1 LakhIntroductory prices are valid for the first 10,000 units, following which prices will be hiked by Rs 25,000.2 mins read- Bilal Firfiray | Apr 30, 2026Ferrari Purosangue Handling Speciale Revealed With New Active SuspensionFerrari’s first four-door, four-seater gets a special handling package with active suspension to make it more dynamic to drive.1 min read
car&bike Team | Apr 30, 2026Royal Enfield Is Testing E85-Ready Classic 350 - Spy PhotosThe test bike was spied on public roads just days after the Ministry of Road Transport & Highways released a draft notification for E85 and E100 ethanol blending.1 min read
Shams Raza Naqvi | Apr 29, 2026Toyota Innova Hycross Vs Mahindra XEV 9S: Choosing The Right Three Row Family MoverIn a battle of three-row cars the electric Mahindra XEV 9S takes on the Toyota Innova Hycross. Which one ticks more boxes?1 min read
Janak Sorap | Apr 26, 2026BMW F 450 GS First Ride Review: Almost A Proper GS With Big Bike DNANew 420cc twin, premium build, feature-loaded and Easy Ride Clutch — but does it deliver where it truly matters?8 mins read
Seshan Vijayraghvan | Apr 25, 20262026 MG Majestor Review: Bold, Feature-Packed And Off-Road ReadyWe spent time with the MG Majestor to see how much of an improvement it is over the Gloster, and whether it can take on the segment leader – Toyota Fortuner.9 mins read
Seshan Vijayraghvan | Apr 23, 2026Vega Bolt Bluetooth Smart Helmet Review: Smart, Simple, And FunctionalThe Vega Bolt Bluetooth Smart Helmet is a practical take on connected riding gear, aimed at commuters and riders who want integrated functionality without the hassle of add-ons.6 mins read
Preetam Bora | Apr 20, 2026Hero Destini 110 Vs TVS Jupiter 110 Comparison ReviewThe Hero Destini 110 and the TVS Jupiter 110 both sit in the same price bracket and target the same buyer. But they take different approaches. Which 110 cc scooter should you buy?9 mins read






























































































































