Daimler To Axe At Least 10,000 Jobs In Latest Car Industry Cuts

Daimler said on Friday it will cut at least 10,000 jobs worldwide over the next three years, following others in the industry as they cut costs to invest in electric vehicles while grappling with weakening sales.
It marks the third announcement on cost cuts this week by a major German car company as automakers seek to fund huge investments into cleaner and self-driving technologies while demand in China, their biggest market, is falling and a trade war between Washington and Beijing is curbing economic growth.
"The automotive industry is in the middle of the biggest transformation in its history," Daimler said in a statement.
Daimler, the owner of Mercedes-Benz, revealed the 3% cut in its workforce after reaching an agreement on its plans with labour unions.
They have agreed on a variety of measures to cut costs and jobs, including expanding part-time retirement and a severance program to be offered in Germany. The company is also cutting 10% of worldwide management positions.
Staff reductions would be in the low five-digits, or at least 10,000 people, according to Wilfried Porth, a board member in charge of human resources. The company employed 304,680 staff at the end of the third quarter.
Plans laid out by Daimler in November showed the company aimed to cut staff costs by around 1.4 billion euros ($1.54 billion) by the end of 2022.
The announcement comes days after Volkswagen's luxury car unit Audi said it would cut up to 9,500 jobs or one in ten staff by 2025, freeing up billions of euros to fund its shift towards electric vehicle production.
Also this week, BMW said that its management and labour had reached an agreement on measures to reduce bonus and other pay schemes for staff to cut costs.
Car suppliers Continental and Osram have also announced staff and cost cuts.
Daimler has repeatedly cut its profit outlook over recent months, partly to cover a regulatory crackdown on diesel emissions but also because of a slowing auto market.
Group operating profit will be "significantly lower" than a year ago, the company said last month.
Other measures to reduce staffing costs include offering shorter working weeks.
Agreements in place to prevent forced redundancies in Germany until 2029 will remain in place, Daimler said.
The workforce needs a clear strategy for the future, said Michael Brecht, chairman of Daimler's works council. "A reduction in capacity must not be carried out on the backs of the employees," he said.
Latest News
Amaan Ahmed | Jun 27, 2026Future Hyundai, Kia Cars May Feature In-Built UVC SanitiserHyundai Motor Group has unveiled 'Plasma Care UVC' technology, which utilises plasma lamps to safely and effectively destroy bacteria and viruses present inside a car.1 min read
Amaan Ahmed | Jun 27, 20262026 Maruti Suzuki Brezza Facelift To Be Launched On July 23Launched back in 2022, the current generation of the Brezza subcompact SUV is expected to gain a new engine option, along with a longer list of features.1 min read
Jaiveer Mehra | Jun 26, 2026New Hyundai Elantra Makes Global Debut: Boxy Styling, Hybrid Powertrain & Pleos InfotainmentNew generation of the Elantra – sold as the Avante in South Korea – adopts Hyundai’s Art of Steel design language.1 min read
car&bike Team | Jun 26, 2026TVS NTorq 125 Launched With New Colours From Rs. 82,500TVS Motor Company has introduced three new colours for the NTorq 125 Race Edition and two colour options for the disc variant of the scooter.1 min read
Jaiveer Mehra | Jun 26, 2026New BMW X6 Launched In India At Rs 1.78 CroreThe X6 is offered solely in the hot M60i spec and goes up against the Audi SQ8 and the Mercedes-AMG GLE 53 Coupe1 min read
car&bike Team | Jun 25, 2026TVS iQube Electric Scooter Crosses 10 Lakh Units Production MilestoneIntroduced in 2020, the iQube is TVS' first high-speed, long-range electric scooter, which has soared to the top of sales charts in recent years.1 min read
Janak Sorap | Jun 25, 2026350cc Bajaj Dominar 400 Review: Same Character, Lower PriceA slightly lower displacement engine, a significantly lower price tag and nearly the same performance — the Bajaj Dominar 400 aims to be smarter rather than faster.6 mins read
Preetam Bora | Jun 25, 20262026 Bajaj Pulsar NS400Z First Ride Review: Smaller Engine, But Should You Buy It?The Bajaj Pulsar NS400Z won our Two-Wheeler Upgrade of the Year. Then new tax slabs happened. Smaller engine, same badge – but does it still deliver?6 mins read
Preetam Bora | Jun 25, 2026Triumph Tracker 400 First Ride Review: What's It Really Like?The Triumph Tracker 400 is here, now with a downsized 349 cc engine. We spent a couple of hours with it to share our first impressions. Is it worth your attention?1 min read
Preetam Bora | Jun 15, 20262026 Yezdi Scrambler Review: The Update That Changes EverythingThe Yezdi Scrambler gets a comprehensive update with an updated engine, revised chassis, reduced weight and proper features list. Does it deliver? Here’s our take.10 mins read
Preetam Bora | Jun 10, 20262026 BMW F 450 GS Review: A True GS - But Should You Buy It?The GS badge on a BMW means something and always has. Can the new made-in-India BMW F 450 GS truly live up to that legacy? We spent a few days getting familiar with the F 450 GS to see if it’s worth a buy.12 mins read






















































































































