Hero MotoCorp Opens Flagship Dealership In Dubai

Hero MotoCorp has strengthened its presence in the United Arab Emirates (UAE) by inaugurating a new exclusive dealership in Dubai. The new state-of-the-art dealership spread over 625 square feet, offers sales, service, and spares and also displays the entire range of Hero MotoCorp motorcycles and scooters. The workshop has two service bays providing best-in-class after-sales service experience and spare parts to customers. With the new Dubai dealership, Hero MotoCorp now has 10 customer touchpoints across 5 countries in the Gulf market.

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Sanjay Bhan, Head, Global Business, Hero MotoCorp at the inauguration of the new dealership in Dubai.

Speaking on the occasion, Sanjay Bhan, Head, Global Business, Hero MotoCorp, said, "The Gulf region is a strategically important part of our aggressive global expansion plans. Our aim is to bring world-class products and services to customers here and excite the market. We are focusing on providing extensive after-sales support to our customers and keep expanding in this market."

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Sanjay Bhan, Head, Global Business, Hero MotoCorp hands over a new motorcycle to a customer at the inauguration of the new dealership in Dubai.

During the inauguration, 100 Hero MotoCorp motorcycles were also handed over to SS Delivery Services LLC, the preferred partner for prominent food delivery aggregators in the region. Hero MotoCorp started operations in the region in 2018, in association with Afriventures FZE, the company's exclusive distributor in the Middle Eastern market. The company is aiming to further expand its operations in the Gulf countries.

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Hero MotoCorp caters to its customers in this region through a fast-growing network of over 10 touch points including six dealerships and service centers and four spare part outlets across five countries in the region, including the United Arab Emirates, Bahrain, Kuwait, Qatar and Kingdom of Saudi Arabia. Hero MotoCorp's comprehensive product range in the region includes motorcycles from the entry to premium levels, including the Hero Ignitor 125, Hero Hunk 150, ECO 150 cargo and ECO 150. The company also plans to launch its other globally successful products such as the Xpulse 200, Hunk 160R motorcycles and a range of scooters here in the near future.