carandbike logo

Maruti Suzuki Nexa Registers 1.3 Million Unit Sales In Five Years

language dropdown

The Nexa range has been contributing substantially to Maruti Suzuki's overall volumes and last year it added 2.3 lakh units to the overall sales.

Maruti Suzuki's Nexa range contributed to sales of 2.3 lakh units in 2020. expand View Photos
Maruti Suzuki's Nexa range contributed to sales of 2.3 lakh units in 2020.

Highlights

  • Maruti Suzuki's Nexa dealerships sold a total of 2.3 lakh units in 2020.
  • The Maruti Suzuki S-Cross recorded 104 per cent sales growth in 2020.
  • The Maruti Suzuki Baleno remains the bestseller in the Nexa range.

Maruti Suzuki's premium retail channel - Nexa, has crossed the 1.3 million sales milestone in India in just over five years since it was launched. The Nexa range of vehicles has been contributing substantially to Maruti Suzuki's overall volumes and last year it added 2.3 lakh units to the overall sales. The Maruti Suzuki Baleno has been the bestseller in the Nexa range, but models like the S-Cross petrol and new Ignis that were updated last year are also adding to the volumes. The Maruti Suzuki S-Cross has recorded a 104 per cent growth in sales last year while the company sold 27,000 units of the Ignis.

Also Read: Maruti Suzuki Has Sold 4 Million Pre-Owned Vehicles In India In 19 Years

976ha0dk

The 2020 Maruti Suzuki S-Cross petrol recorded 104 per cent sales growth last year.

Shashank Srivastava, Executive Director (Marketing & Sales), Maruti Suzuki India Limited, said, "Nexa, driven by the philosophy of 'Create.Inspire' was launched in 2015 to offer premium automotive retail experience to Indian customers through a world of ingenious innovation, exclusivity and inspiring experiences. We are proud to announce that Nexa continues to maintain its leading position as the 3rd largest automobile brand in India. It helped us attract new set of customers who were earlier not considering us. This is evident from the fact that pre-determined buyers for Nexa cars have increased from 26 per cent to over 50 per cent in FY'2021. Over the years its share of contribution to total sales has enhanced from 5 per cent to 19 per cent in FY 2021.

Also Read: Next-Gen Maruti Suzuki Celerio Spotted Testing Again

Newsbeep
h9lmines

The Maruti Suzuki Baleno is claimed to be the fastest car to reach the 8 lakh sales milestone in India

0 Comments

Maruti Suzuki started the Nexa outlets in 2015 with the S-Cross crossover and soon the Baleno premium hatchback was introduced a year later. The company has sold over 8 lakh unit of the Baleno so far and the brand is still going strong. The Ignis that now commands a market share of 5.2 per cent in the premium hatchback segment was launched in 2017 and the XL6 that went on sale in 2019 has helped the carmaker to achieve a market share of 58 per cent in the MPV segment.

For the latest auto news and reviews, follow carandbike.com on Twitter, Facebook, and subscribe to our YouTube channel.

You might be interested in