Maruti Suzuki announced that its pre-owned arm, True Value has sold 4 million pre-owned cars in 19 years. The company reached this milestone in 2020. It was in 2001, that the company forayed into the used car business and since then True Value has expanded its pan-India reach with a wide network of over 550 outlets spread across 268 cities. The strong sales in the pre-owned business can be attributed to the push that personal mobility has received in the past few years and now with the pandemic, there's a bigger need for it.
Shashank Srivastava, Executive Director (Marketing & Sales), Maruti Suzuki India Limited, said, "The pre-owned car market in India is highly unorganised and there are very few players providing safe, reliable and transparent buying and selling experience to buyers. True Value was setup to overcome these issues and ensure that buyers of pre-owned car get the same experience as new car buyers. The record of over 4 million True Value pre-owned car sales stands testament to our customers persistent support and love for the brand".
True Value has expanded its pan-India reach with a wide network of over 550 outlets
True Value provides a rigorous 376 check quality evaluation, refurbishment and certification process and the certified cars come with up to 1 year warranty and 3 free services. Along with a wide selection of used cars and services like insurance, finance and accessories, it ensures that customers get what they want under one roof.
A lot of work has gone into making the buying and evaluation process more seamless and also digitized and that too has helped boost sales for the company.