Nissan India Enters Used Car Business With Nissan Intelligence Choice

Nissan India announced its foray into the used car business under name 'Nissan Intelligence Choice'. The automaker's used car business will offer a platform for customers owning multi-brand cars to exchange the same with a new Nissan or a Datsun vehicle. Nissan says it wants to offer quality tested and certified pre-owned cars with optimum value via the new pre-owned car business. The company will begin its used car operations from ten cities including Noida, Mumbai, Ahmedabad, Lucknow, Ludhiana, Jaipur, Bangalore, Chennai, Kolkata and Guwahati.

Commenting on this initiative, Nissan Motor India - Director - Sales, Network, and Pre-Owned Cars, Satinder Singh Bajwa said, "Pre-owned car market in India is growing at an exponential rate. And, we see a huge potential in this emerging business. Nissan Intelligent Choice is our global business model for pre-owned cars and after its success in Brazil and South Africa, we are excited to introduce it in India. We believe that Nissan Intelligent Choice will be an ideal platform to the customers looking for quality tested reliable pre-owned cars at value for money price."

(Nissan will offer a warranty up to 1 year/20,000 km on its used vehicles)

The Nissan Intelligent Choice program will see pre-owned cars going through a quality check of 167 points and unique vehicle inspection. All used cars will tested and certified by Nissan technical experts. Moreover, the company will also offer finance and insurance schemes to prospective buyers under Nissan Finance. The company's finance arm along with partner HDFC plan to offer flexible finance options with a low rate of interest and maximum loan to value of up to 95 per cent customers.

Nissan Intelligent Choice certified cars will be sold with up to 12 months/20,000 km warranty and three free inspections across all Nissan and Datsun vehicles. The company also says that all vehicles sold under the used car business will be less than 7 years old and with less than 100,000 km on the odometer.

(Datsun vehicles can also be bought under Nissan's pre-owned car business)

Nissan India will also offer its used car customers with 24x7 Road Side Assistance at no additional cost and other warranty benefits. Customers also have the option to avail an extended warranty program for additional 12 months or up to 20,000 km. While the company will be commencing operations from 10 cities initially, Nissan's used cars can be serviced across any of the 160 authorised workshops pan India.

The used car business is largely unorganised in the country, but more and more manufacturers have seen immense potentially in the exponentially growing market. Automakers, which already have presence in the used car business include Maruti Suzuki with Maruti True Value, Mahindra with First Choice, Hyundai with HPromise. Volkswagen also deals with used cars under the brand name Das WeltAuto, while Nissan's alliance partner Renault opened its doors to the used car business with Renault Selection last year.