Royal Enfield has announced the launch of the company's first pre-owned motorcycle store in Chennai, called Vintage. The Royal Enfield Vintage Store is a new format that will deal exclusively in Royal Enfield motorcycles, and will have three lines of business - pre-owned, refurbished and restored motorcycles and is a first-of-its-kind initiative in the two-wheeler industry. The pre-owned and refurbished motorcycles will be thoroughly checked by technicians, and motorcycles will be refurbished according to their condition and requirement. Restored motorcycles will be actual vintage bikes which will be repaired and restored to original running condition.
Targeted at Royal Enfield motorcycle connoisseurs, Vintage is a unique concept that allows for easy discovery and access to pre-owned Royal Enfield motorcycles with the advantage of transparent process and pricing. According to Royal Enfield, Vintage is meant for existing Royal Enfield owners who are looking to upgrade, as well as for the aspiring brand enthusiast who wants to own the brand, and also offer the perfect place for the Royal Enfield aficionado to collect and source motorcycles for individual vintage collections.
"At Royal Enfield, we are constantly working towards offering new experiences and formats for our customers. With Vintage, we have created a place where epic motorcycling journeys, experiences, and stories will never end and will be passed on from one owner to another. We have observed healthy demand for refurbished and pre-owned Royal Enfield motorcycles, and believe that this business will continue to grow. We are targeting to open ten Vintage stores across the country in the first year," said Shaji Koshy, Head, India Business, Royal Enfield.
The Vintage Store will have a set of standardised processes and pricing for purchase and sale of pre-owned motorcycles. The store will offer assistance with financing options and also offer motor insurance, warranty and post-sales service for motorcycles.
