Apollo tyres launches Vredestein brand in India
Apollo Tyres announced the introduction of its premium European brand, Vredestein in India. These tyres will complement Apollo's existing range in the passenger vehicle tyres space.
Vredestein is entering India with tyre sizes of 15 to 20 inches, primarily catering to the luxury coupes, premium luxury saloons and SUVs. The current range will include the Ultrac Sessanta, Ultrac SUV Sessanta, Ultrac Cento and Sportrac 5. These premium tyres would be sold through multi-branded outlets, including existing Apollo Zones.
Onkar S Kanwar, chairman, Apollo Tyres, said, "Our investments in R&D centres of excellence, positioning of the brand and other marketing initiatives will endear us more to the discerning Indian customers. A major differentiator for this 100-year-old brand, Vredestein, is its premium styling and ultra-high performance, the two most important factors considered by owners of luxury cars before buying a tyre."
Latest News
Jaiveer Mehra | Apr 3, 2026Volkswagen Taigun Facelift Teased Ahead Of DebutUpdated compact SUV is set to make its public debut on April 9, 2026.1 min read
Jaiveer Mehra | Apr 3, 20262026 Ferrari Amalfi First Look: Rs 5.59 Crore GT Picks Up Where The Roma Left OffFerrari says that clients will need to wait between 6 and 8 months before their specced vehicle is delivered.6 mins read
Jaiveer Mehra | Apr 3, 2026New Suzuki Burgman Street: In PicturesCosmetic changes aside, Suzuki says that the new Burgman Street gets changes under the skin, including revisions to the chassis and engine1 min read
Jaiveer Mehra | Apr 2, 2026New Suzuki Burgman Street Launched At Rs 1.02 lakhNew Burgman Street looks to draw some styling inspiration from its larger displacement siblings while also getting updates to the engine and features.2 mins read
car&bike Team | Apr 2, 20262026 Suzuki Burgman Street Launch Highlights: Images, Price, SpecificationsSuzuki will launch the 2026 Burgman Street today. Watch this space to know all about it.0 mins read
car&bike Team | Apr 2, 2026Honda CBR650R, CB650R And X-ADV Delisted From India WebsiteHonda has removed the CBR650R, CB650R and X-ADV from its India website, likely after selling out allocated units.2 mins read
Janak Sorap | Mar 31, 20262026 Royal Enfield Guerrilla 450 Apex – First Ride Review: The Update That Changes EverythingAfter riding the updated 2026 Royal Enfield Guerrilla 450 for a round trip of over 140 km from Guwahati to Shillong, the new Apex variant feels like the version of the Guerrilla 450 that should have existed from day one.6 mins read
Janak Sorap | Mar 25, 2026Ducati Desmo450 MX Review: In PicturesDucati’s first-ever motocross motorcycle, the Ducati Desmo450 MX, promises extreme performance and race-focused engineering, and we recently experienced it at BigRock Dirt Park to find out what it’s really like to ride.1 min read
Bilal Firfiray | Mar 24, 2026Nissan Gravite Review: Sub-Rs 10 Lakh Seven-Seater That’s PracticalNissan has introduced the Gravite as a practical seven-seater that’s affordable, that’s easy to live with, and value for money. But should you buy it?1 min read
Janak Sorap | Mar 23, 2026Ducati Desmo450 MX Review: No Road, Only DirtDucati’s first-ever motocross motorcycle promises extreme performance, advanced technology and race-focused engineering, and we got a chance to experience it at BigRock Dirt Park to see what it’s really like.7 mins read
Seshan Vijayraghvan | Mar 21, 20262026 Renault Duster Review: The Hero Returns, But Does He Deliver?2026 Renault Duster - new design, new platform, modern tech, and most notably, the segment’s most powerful turbo-petrol engine.8 mins read