Car Sales in April 2014 - Gainers & Losers

Major carmakers, including Maruti Suzuki India, Toyota Kirloskar Motor and General Motors India, reported decline in domestic sales in April as demand continued to be subdued due to overall unfavourable macro-economic conditions. Other manufacturers Hyundai Motor India Ltd, Honda Cars India and Ford, however, reported increase in April sales on the back of their new models.

The country's largest car maker Maruti Suzuki India (MSI) reported 12.6 per cent decline in its April sales during the month at 79,119 units. Sales of the company's bread and butter segment mini cars comprising M800, Alto, A-Star and WagonR declined by 25.4 per cent to 26,043 units, while those of premium compact cars consisting of Swift, Estilo, Ritz rose by 9.9 per cent to 23,659 units in April.

MSI said sales of its popular compact sedan Dzire declined 17.7 per cent during the month under review to 16,008 units, while sales of utility vehicles, including Gypsy, Grand Vitara and Ertiga, also declined by 5.8 per cent to 5,011 units in April.

Commenting on the sales performance, HMIL Senior Vice-President (Sales and Marketing) Rakesh Srivastava said the domestic volume growth is in line with this year's objective of growth in volume and market share.

"Growth is led by sedan and utility vehicles across geographies, with new products Xcent, Grand and Santa Fe adding volumes with an overwhelming response from customers," he added.

Similarly, Honda Cars India posted a 30 per cent increase in domestic sales at 11,040 units in April, riding on the success of its premium sedan City. The company sold 7,044 units of the car in April.

Ford India also posted rise in domestic sales last month. The company sold 6,651 units in April, up 66.15 per cent from same month previous year.

"Despite on-going business challenges faced by Indian automotive industry, Ford India sales have held steady in April," Ford India Executive Director (Marketing, Sales and Service) Vinay Piparsania said.

In the run up to the formation of the next government, the company remains cautious and watchful in anticipation of progressive policy interventions to energise the Indian automotive sector, he added.

In the two-wheeler segment, Honda Motorcycle & Scooter India posted 20.92 per cent rise in sales at 3,13,942 units last month. Yamaha Motor India posted a 42.39 per cent increase in domestic sales at 51,158 units in April.