Analysis-Ukraine Invasion Sets Back Musk's Dream For Cheaper EVs, For Now

Surging raw materials costs, made worse by Russia's invasion of Ukraine, could set back the dream of Tesla Chief Executive Elon Musk and other auto executives to roll out more affordable electric vehicles. Rising prices of nickel, lithium and other materials threaten to slow and even temporarily reverse the long-term trend of falling costs of batteries, the most expensive part of EVs, hampering the broader adoption of the technology, said Gregory Miller, an analyst at industry forecaster Benchmark Mineral Intelligence.

The charging socket is seen on Ford Motor Co's electric Mustang Mach-E vehicle during a photo shoot at a studio in Warren, Michigan
Photo Credit: REUTERS/Rebecca Cook
And that is on top of a supply chain already snarled by the COVID-19 pandemic and the global chip shortage.
"Rising raw material prices certainly have the potential to delay the timeline on cost parity between EV and ICE vehicles, which could hamper the wider adoption of EVs," Miller said, referring to internal-combustion engine vehicles that dominate the market.
This year could mark the first year-over-year increase in the average price of lithium-ion battery cells, he said.
The conflict in Ukraine has only raised the stakes, pushing nickel and aluminium prices to record highs on Monday on growing fears exports from leading producer Russia could be disrupted. Lithium prices also have increased, more than doubling since year end, as supply fell short of rising demand.
Russia's largest miner Nornickel produces around 20% of the world's supplies of high purity class 1 nickel, which is used in EV batteries, according to Benchmark Mineral Intelligence. Russia is also a large provider of aluminum, used in batteries.

A logo of the electric vehicle maker Tesla is seen near a shopping complex in Beijing, China
Photo Credit: REUTERS/Tingshu Wang
To be sure, oil prices, which jumped to the highest levels since 2008 on Monday, could serve as a counterbalance, spurring greater interest in EVs after years of growing demand for gas-guzzling sport utility vehicles and pickup trucks.
Rising EV prices - marked by hikes over the past year by Tesla and startup Rivian Automotive - matter because mainstream consumers are not going to pay a massive premium for a technology that many do not yet fully embrace.
The average EV sold for almost $63,000 in January in the United States, about 35% higher than the overall industry average for all vehicles of just over $46,000, according to research firm Cox Automotive.
While consumers worry less now about being stranded without power on the roadside, price remains a major concern, according to a Cox survey.
SLOWER EV ADOPTION
"Anything that adds to the cost will impede EV adoption," Cox analyst Michelle Krebs said.
EVs made up about 9% of total global vehicle sales last year according to the International Energy Agency, and consulting firm AlixPartners expects that share to hit about 24% by 2030.
More than half of consumers are not prepared to pay $500 extra upfront to buy an EV, despite lower operating costs, according to a 2021 study by OC&C Global Speedometer on consumers in the United States, China and other countries.
That could put vehicle makers in a bind if they want to attract mainstream buyers, rather than luxury customers to whom they currently cater.
Tesla raised the price for its least expensive Model 3 sedan by 18% to $44,990 since December 2020, as supply chain issues weigh. Musk also said in January that Tesla is not developing a $25,000 car he promised during 2020 battery day, saying there are too many things on his plate.
Some U.S. dealers have taken advantage of vehicle shortages to charge more for EVs, sparking warnings from automakers like Hyundai and Ford.
Rivian tried last week to push through a 20% price increase on its electric pickups and SUVs to offset higher parts costs, but retreated for those who had already placed orders when faced with a backlash that included possible sale cancellations.
Another EV startup, Lucid Group Inc, has not raised prices yet, but Chief Financial Officer Sherry House said in February the company was "definitely studying price" to offset higher supply chain costs.
In China, lithium price hikes have pressured the makers of such entry-level models as Great Wall's Ora EV and Wuling Hong Guang's Mini EV because they have less room to push through a higher price tag, investors said.
For startups, the pressure is particularly intense.
"If you're a small company, you don't have the ability to tell your suppliers to give you a lower price," said Brett Smith, technology director at Center for Automotive Research.
Battery makers typically have long-term contracts with automakers, under which prices rise to reflect the increased cost of key raw materials such as lithium, nickel and cobalt, industry officials said.
LG Energy Solution, a supplier to Tesla and General Motors Co, said raw materials account for 70% or 80% of the cost of its batteries.
Benchmark Mineral Intelligence said battery producers started increasing lithium-ion cell prices late last year in response to the higher raw material prices they had seen throughout 2021.
(Reporting by Hyunjoo Jin in San Francisco, additional reporting by Zoey Zhang in Beijing and Heekyong Yang in Seoul, Editing by Ben Klayman and Chris Reese)
(This story has not been edited by NDTV staff and is auto-generated from a syndicated feed.)
Latest News
Jaiveer Mehra | Dec 31, 2025Hyundai Creta Sales Cross 2 Lakh Units In CY2025Carmaker said the Creta diesel still accounts for over 40 per cent of all units sold, while the share of first time buyers stands at over 30 per cent.1 min read
Carandbike Team | Dec 30, 2025Hyundai Aura, Nios-Based Prime SD & Prime HB Taxis Launched In IndiaCarmaker rebrands fleet models under the Hyundai Prime brand rather than as separate variants of its passenger car range, as it previously did with the Xcent1 min read
car&bike Team | Dec 30, 2025VinFast's V-Green Partners With Hindustan Petroleum To Setup EV Charging StationsV-Green is owned by Pham Nhat Vuong, Chairman of Vingroup Corporation and founder of VinFast.1 min read
Jafar Rizvi | Dec 30, 20252026 Kawasaki Versys 650, Vulcan S, Z650RS Launched: Now E20 CompatibleKawasaki has updated its 650cc range of motorcycles with E20 fuel compatibility and is offering new paint schemes.1 min read
car&bike Team | Dec 29, 2025JSW MG Motor India Extends Assured Buyback Plan To 5 YearsMG has expanded its EV buyback programme, which is also offered for commercial MG ZS EV owners.1 min read
car&bike Team | Dec 29, 2025Ducati XDiavel V4 Launched In India At Rs 30.89 LakhThe XDiavel V4 sits as a cruiser in the Diavel range and will be sold alongside the standard model.2 mins read
Preetam Bora | Dec 30, 2025TVS Orbiter Review: Real-World Performance and Range TestedThe TVS Orbiter is a promising electric scooter promising decent range, practicality and pricing. But is there any reason to avoid it? We spent a few days getting to know it better.9 mins read
Jafar Rizvi | Dec 24, 2025MG Windsor EV 38 kWh Long-Term Report: IntroductionThe Windsor EV has joined our garage, and before it settles into daily duty, I took it out to get a sense of what living with an electric car is like.4 mins read
Seshan Vijayraghvan | Dec 23, 20252026 Kia Seltos Review: Formula Is Spot On, But Is The Timing Right?The 2nd-gen Kia Seltos has arrived, but it has the challenge of facing strong rivals like the Victoris and Sierra. The question is simple - Does it still have what it takes?9 mins read
car&bike Team | Dec 26, 2025Tata Punch EV Long-Term Second Report: Highway Performance, Pros & ConsAfter a week of living with the Tata Punch EV Long Range—including a proper Mumbai-Nashik highway test—we've learned what this little electric SUV is really made of.1 min read
Seshan Vijayraghvan | Dec 22, 20252026 Tata Harrier & Safari 1.5 Hyperion Review: By The Power Of Petrol!The new Tata Harrier and Safari petrol packs a new 1.5-litre TGDI Hyperion engine, but is it an ideal alternative to the diesel version?7 mins read




















































































































