Ford India Sales Decline In September

Ford India’s combined domestic wholesales and exports in September reached 16,525 vehicles from 22,590 vehicles in the same month last year. Domestic wholesales in September stood at 8,769 vehicles, as against 9,018 units a year ago, while exports were at 7,756 vehicles compared to 13,572 units last year.

“New model launch planning along with ongoing constraints in supply chain continued to impact our wholesale in September,” said Anurag Mehrotra, President & Managing Director, Ford India. “We believe these should be addressed by fourth quarter helping us move back into the growth trajectory."

Also Read: Ford Ecosport Facelift Launching In October

Ford launched the Sport variant on both the Aspire and the Figo recently while the Mustang still shows a lot of promise in terms of sales. However, with the rising competition in the subcompact SUV segment, the sales of the EcoSport have taken a hit, but the company plans to address that with the launch of the facelift later this month.

Also Read: Ford and Mahindra Form A New Strategic Alliance

Beside that, the new strategic alliance with the Mahindra Group will help both companies to leverage each other’s strengths. While Mahindra will benefit from Ford’s global reach and expertise, Mahindra’s scale in India and successful operating model will come in handy for Ford. Teams from both companies will collaborate and work together for a period of up to three years.