Maruti Suzuki India Limited announced that it recently inaugurated its 400th Arena showroom and the milestone comes in less than two years. Maruti Suzuki Arena retail showrooms sport a modern look and are now present in 278 cities and towns in India. The company's total sales network has crossed 2,940 showrooms covering more than 1,860 towns and cities (with the addition of Nexa and Commercial vehicle business).
Commenting on the landmark, Shashank Srivastava, Executive Director (Marketing & Sales), Maruti Suzuki India Limited said, "We launched Maruti Suzuki Arena with a strategy to transform our network and meet expectations of young, dynamic and evolved Indian customers. It is an important step in our journey of transformation. In less than two years, we have opened 400th ARENA showroom. This transformation is built on continuous research, listening to the customer and anticipating future trends. The effort is to align with ever evolving customer and offer experiences at par with global benchmarks."
The Arena dealerships come with modern amenities and sport a large touchscreen panel that potential customers can access to check out specs, features, colours, etc. The touch panel will also offer buyers a 360 view of the car along with iCreate configurator for vehicles like the Brezza and the Swift. Owners will also be able to reload pre-configured variations of cars that they might have customised on their own computers, iPads or phones directly onto the screen here. All Maruti Suzuki showrooms across India will progressively adapt to the new ARENA for to provide enhanced customer experience