MINI Introduces Personalised 3D Printed Components For Customers

BMW-owned British carmaker, MINI, has recently introduced a special customisation service called 'MINI Yours Customised'. This special service will allow MINI owners to create personalised trims and design components for their cars, which will be 3D printed in Germany and sent to the customer. This means MINI owners can now literally get personalised styling components with their names or any kind symbol of their choice, custom designed specifically for their cars. This includes components like side scuttles, trims, illuminated door sills and LED door projectors, and the service will be available for numerous MINI models over the course of 2018.

MINI Yours Customised Online Shop

So how does it work? Well, for this special customisation service, MINI has created an online shop - MINI Yours Customised, specially developed for the new package. Here customers can select the component they wish to customise and personalise it according to their choice, like 3D printing your name on the side scuttle of the car or using laser lettering to etch it on the scuff plates. Customers can also get customised trim panels for the dashboard or a personalised welcome message using the LED door projectors.

Customised side scuttles, trims, illuminated door sills and LED door projectors

The designs selected and saved by the customer will be transferred in digital form to the appropriate production facility after the order process has been completed and the data will be used there directly in the corresponding production system for the manufacture of the unique products. These components will be manufactured in at production facilities in Germany and they can be delivered either to dealers for installation, or directly to customers. MINI claims that the individually designed products will be delivered within the space of just a few weeks.

MINI Yours Customised components will be made in Germany

All the custom components are available for the MINI 3-door and the MINI 5-door cars and the MINI convertible in the current model range. Customers can also get multiple items made with different names and messages in different patterns and colour of their choice. As of now, MINI hasn't revealed the cost of these customisation options but it will offer this special service to both new and existing MINI customers. Also, the MINI Yours Customised service will be available for lots of MINI models in Europe and other large markets.