New Generation Audi A4 India Launch: Highlights
car&bike Team
1 min read
Sep 08, 2016, 04:47 PM

The new generation Audi A4 is an extremely important product for India which is why the company has taken a lot of effort to convince the folks at Inglostadt to bring in a downsized petrol engine first. The Audi A4 has been launched in India at Rs. 38.10 lakh and will be available in two variants - Premium Plus and Technology. The new A4 competes in a highly aggressive segment currently dominated by Mercedes-Benz. With the latest generation, the four rings' car maker has moved up a notch higher offering enhanced design, powertrain option and new technological features on its most popular offering in India. The new generation A4 also happens to be one of the first models in the luxury car space to use an engine as small as the 1.4-litre turbocharged TFSI petrol unit, which offers just the right amount of power couple with efficiency. With Audi offering, this engine first on the sedan, the market's shift towards petrol cars once again also becomes evident. Read Audi A4 1.4 TFSI Review here.
Talking about the new generation Audi A4, the model is a healthy 120 kg lighter than its predecessor with aluminium used in abundance in its construction; whereas Volkswagen's flexible MLB Evo platform underpins the sedan. The design is evolutionary on the model, with the front getting a curved bonnet, followed by a the single-frame trapezoidal grille and the distinctive new headlights with Matrix LEDs. You also get the new signature LED DRLs on the A4, which give the model its unique identity within the Audi stable. The side profile retains the poised appearance, while the rear gets sharp LED tail lights, and tapered boot-lid, which looks sleek and athletic.
On the inside the model derives several details from the new generation Q7, and several other Audi models, with key elements like the single-slab dashboard taking a prominent stance. That said, it is the all-new Audi Virtual Cockpit that happens to be the USP of the new A4's cabin, with the HD display unit putting all the essential information in front of your eyes. Having debuted on the TT, the feature is getting increasingly common across all Audi models and something we are certainly happy about.
Having driven the new generation Audi A4 in Bhuvaneshwar last month, the sedan managed to impress us with the features it had to offer and drivability too. The pricing that is scheduled to be announced today, however, will decide how the model stacks up against other German rivals in the segment.
Talking about the new generation Audi A4, the model is a healthy 120 kg lighter than its predecessor with aluminium used in abundance in its construction; whereas Volkswagen's flexible MLB Evo platform underpins the sedan. The design is evolutionary on the model, with the front getting a curved bonnet, followed by a the single-frame trapezoidal grille and the distinctive new headlights with Matrix LEDs. You also get the new signature LED DRLs on the A4, which give the model its unique identity within the Audi stable. The side profile retains the poised appearance, while the rear gets sharp LED tail lights, and tapered boot-lid, which looks sleek and athletic.
On the inside the model derives several details from the new generation Q7, and several other Audi models, with key elements like the single-slab dashboard taking a prominent stance. That said, it is the all-new Audi Virtual Cockpit that happens to be the USP of the new A4's cabin, with the HD display unit putting all the essential information in front of your eyes. Having debuted on the TT, the feature is getting increasingly common across all Audi models and something we are certainly happy about.
Having driven the new generation Audi A4 in Bhuvaneshwar last month, the sedan managed to impress us with the features it had to offer and drivability too. The pricing that is scheduled to be announced today, however, will decide how the model stacks up against other German rivals in the segment.
Trending News
3 mins readMahindra XEV 9e vs XEV 9s: Spec Comparison
3 mins readMahindra XEV 9s Launched: In Pictures
Latest News
car&bike Team | Nov 29, 2025Maruti Suzuki e Vitara Launch On December 2: Here’s What We Know So FarThe e Vitara is the carmaker’s first shot in the electric vehicle segment, and here is everything that we know about it.4 mins read
car&bike Team | Nov 28, 2025Mahindra BE 6 Formula E Edition: Variants ExplainedThe BE 6 Formula E Edition is offered in two variants, FE2 and FE3, both paired with the larger 79 kWh battery pack.3 mins read
Bilal Firfiray | Nov 28, 2025Mahindra XEV 9e vs XEV 9s: Spec ComparisonMahindra has expanded its electric lineup with the all-new 7-seater XEV 9s. Being a third EV in the line-up after the eye-grabbing 9e, it's a good chance to compare the design, space, battery, range, pricing, and buyer suitability between these two siblings to help you decide which EV fits your needs.3 mins read
Jafar Rizvi | Nov 28, 2025Honda Amaze Secures 5 Stars In Bharat NCAP Crash TestsThe sub-compact sedan scored 28.33/32 points in Adult Occupant Protection and 40.81/49 points in Child Occupant Protection.2 mins read
car&bike Team | Nov 27, 2025BMW F 450 GS Production Begins At TVS PlantTVS Motor Company and BMW Motorrad have announced a landmark achievement of 200,000 units produced under their partnership.1 min read
car&bike Team | Nov 27, 2025Mahindra XEV 9S: Variants, Features, Prices ExplainedThe XEV 9S is offered in four variants, with three battery pack options. Here is a rundown of what each variant gets.3 mins read
Seshan Vijayraghvan | Nov 29, 2025Mahindra XEV 9S First Drive Review: Big Electric SUV, Bigger ExpectationsThe XEV 9S lands at a time when the EV crowd is growing fast. It’s a big, born-electric, three-row SUV that starts under 20 lakh. It sits close to the XUV700 in size, but the brief is very different. Here’s what it’s like on the road.11 mins read
Bilal Firfiray | Nov 26, 2025Tata Harrier EV vs Mahindra XEV 9e: Battle Of India’s Electric TitansWhen India made two electric SUVs battle it out, the winner is the buyer. They get a choice to take home what’s best suited for them – and read on to find out which one is better for YOU.1 min read
Janak Sorap | Nov 19, 2025Hero Xpulse 210 Vs Kawasaki KLX 230 Comparison Review: Dual-Sport DilemmaWith a price difference of just Rs 12,000, which of the two dual-sport motorcycles is meant for you?1 min read
Jaiveer Mehra | Nov 17, 20252025 Toyota Land Cruiser 300 Review: Beast From The EastThe Land Cruiser name may have a long and storied history, but does it fit the bill for an Rs 2 crore-plus SUV in India?13 mins read
Seshan Vijayraghvan | Nov 17, 2025Kia Syros 1.0 Turbo Petrol: 6000 km Long-Term Review – Final Report!I lived with the Syros for more than 6000 km, over 3 months, and in this final report, I am going to talk about the Pros, the Cons, and everything in between.1 min read






























































































































