New Generation Audi A4 India Launch: Highlights
car&bike Team
1 min read
Sep 08, 2016, 04:47 PM
The new generation Audi A4 is an extremely important product for India which is why the company has taken a lot of effort to convince the folks at Inglostadt to bring in a downsized petrol engine first. The Audi A4 has been launched in India at Rs. 38.10 lakh and will be available in two variants - Premium Plus and Technology. The new A4 competes in a highly aggressive segment currently dominated by Mercedes-Benz. With the latest generation, the four rings' car maker has moved up a notch higher offering enhanced design, powertrain option and new technological features on its most popular offering in India. The new generation A4 also happens to be one of the first models in the luxury car space to use an engine as small as the 1.4-litre turbocharged TFSI petrol unit, which offers just the right amount of power couple with efficiency. With Audi offering, this engine first on the sedan, the market's shift towards petrol cars once again also becomes evident. Read Audi A4 1.4 TFSI Review here.
Talking about the new generation Audi A4, the model is a healthy 120 kg lighter than its predecessor with aluminium used in abundance in its construction; whereas Volkswagen's flexible MLB Evo platform underpins the sedan. The design is evolutionary on the model, with the front getting a curved bonnet, followed by a the single-frame trapezoidal grille and the distinctive new headlights with Matrix LEDs. You also get the new signature LED DRLs on the A4, which give the model its unique identity within the Audi stable. The side profile retains the poised appearance, while the rear gets sharp LED tail lights, and tapered boot-lid, which looks sleek and athletic.
On the inside the model derives several details from the new generation Q7, and several other Audi models, with key elements like the single-slab dashboard taking a prominent stance. That said, it is the all-new Audi Virtual Cockpit that happens to be the USP of the new A4's cabin, with the HD display unit putting all the essential information in front of your eyes. Having debuted on the TT, the feature is getting increasingly common across all Audi models and something we are certainly happy about.
Having driven the new generation Audi A4 in Bhuvaneshwar last month, the sedan managed to impress us with the features it had to offer and drivability too. The pricing that is scheduled to be announced today, however, will decide how the model stacks up against other German rivals in the segment.
Talking about the new generation Audi A4, the model is a healthy 120 kg lighter than its predecessor with aluminium used in abundance in its construction; whereas Volkswagen's flexible MLB Evo platform underpins the sedan. The design is evolutionary on the model, with the front getting a curved bonnet, followed by a the single-frame trapezoidal grille and the distinctive new headlights with Matrix LEDs. You also get the new signature LED DRLs on the A4, which give the model its unique identity within the Audi stable. The side profile retains the poised appearance, while the rear gets sharp LED tail lights, and tapered boot-lid, which looks sleek and athletic.
On the inside the model derives several details from the new generation Q7, and several other Audi models, with key elements like the single-slab dashboard taking a prominent stance. That said, it is the all-new Audi Virtual Cockpit that happens to be the USP of the new A4's cabin, with the HD display unit putting all the essential information in front of your eyes. Having debuted on the TT, the feature is getting increasingly common across all Audi models and something we are certainly happy about.
Having driven the new generation Audi A4 in Bhuvaneshwar last month, the sedan managed to impress us with the features it had to offer and drivability too. The pricing that is scheduled to be announced today, however, will decide how the model stacks up against other German rivals in the segment.
Related News
Research More on Audi A4
7.5/10
*Ex-Showroom Price
₹ 46.25 - 55.11 Lakh
Popular Audi Models
Latest Cars
Upcoming Cars
Latest News
Jaiveer Mehra | Jan 30, 2026Jeep India Confirms ‘First Model of Future Lineup’ To Arrive In 2027: What Could It Be?The SUV maker confirmed its first all-new model for India since 2022.1 min read
Jaiveer Mehra | Jan 30, 2026New Bentley Continental GT S Debuts As Sportier Alternative To Standard CGTThe GT S shaves the 0-100 kmph time down from 3.7 seconds to 3.5 seconds despite not offering any additional power.1 min read
Jaiveer Mehra | Jan 29, 2026Tesla Model S, Model X Production To End By Mid-2026Company CEO Elon Musk made the announcement during the company’s Q4 2025 earnings call.3 mins read
car&bike Team | Jan 29, 2026Mahindra Vision S SUV Interior Spied For The First TimeTest mules of the boxy SUV were initially spotted on public roads in mid 2025, with the concept debuting in August.1 min read
car&bike Team | Jan 29, 2026Hyundai Exter Facelift Spied Testing Ahead Of India DebutUpdated Exter is expected to make its debut later in the year as Hyundai will look to better compete with the Punch.1 min read
Janak Sorap | Jan 29, 20262023 World Superbike Championship-winning Ducati Panigale V4 R: Photo GalleryThis one is not tribute bike or a factory replica, but the very machine ridden by Álvaro Bautista during his record-breaking WorldSBK title in the 2023 season.1 min read
Bilal Firfiray | Jan 21, 2026Tata Punch Facelift Review: New Turbo Engine; Same Old SoulWith the update, the Tata Punch facelift retains its character of being a healthy runabout, which is perfect for Indian roads. But have these changes made it any better?7 mins read
Amaan Ahmed | Jan 17, 2026Bajaj Chetak C25 First Ride Review: Basic, Likeable E-Scooter For First-Time RidersThe Chetak C25, in quite a few ways, is poles apart from the larger and more powerful 30 and 35 Series models, but in its mannerisms, it is very much a Chetak.8 mins read
Bilal Firfiray | Jan 9, 2026Toyota Urban Cruiser Hyryder: 10,000 km Long-Term ReviewAfter spending over three months and 10,000 km with the Toyota Urban Cruiser Hyryder Hybrid, we were impressed by its real-world mileage, seamless hybrid, practical comfort, and Toyota reliability. Is it the best C-SUV then?5 mins read
Seshan Vijayraghvan | Jan 8, 20262026 Mahindra XUV 7XO Review: Big On Tech, Bigger On ComfortThe new Mahindra XUV 7XO is flashier, feature packed, and comes with more advanced tech. But are the changes just incremental or actually substantial?1 min read
Preetam Bora | Jan 10, 2026Simple One Gen 2 First Ride Review: 265 km Claimed Range!The Gen 2 model of Simple Energy’s first electric scooter gets a fair few updates, including new features, tech, more range and lighter weight. We spent a couple of hours with the Simple One Gen 2 to find out if it manages to impress.6 mins read