No Longer Kratos, New Bajaj Bike To Roll Out As Dominar
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Highlights
- The Dominar 400 will go on sale in mid-December this year
- It is expected to be priced between Rs.1.5-1.8 lakh
- Dominar range to focus only on premium and more powerful motorcycles
Watch: Bajaj Dominar 400 First Impression
The new tourer is a bike Bajaj has worked on for some time now. This bike was first shown as the CS concept under the Pulsar banner at the 2014 Auto Expo. It was earlier this year that the management at Bajaj decided to create another brand and move the new model away from the Pulsar umbrella. At the time the name being discussed was VS or Vantage Sport, but that was quickly overtaken by the Kratos moniker.
The God of War that it was named for was meant to signify power. However, the reason for yet another change in the name is that the name Kratos was found to be registered by another homegrown automotive brand. Even though that company is not using the name (and doesn't intend to), Bajaj was unable to procure rights to the name.
Dominar comes from the word 'dominate' and the -ar suffix is a homage to the Pulsar legend. Bajaj will now have a family of bikes under the Dominar brand - just as it has in the past with Pulsar, Discover, and Avenger - and now will with the V brand too. The Dominar range will focus only on premium and more powerful motorcycles. Read all about Bajaj Dominar 400.
How many members the Dominar family gets will depend on how the brand does for Bajaj in the future. The 400 will launch by mid-December and the only real reason for the delay is not on account of the product (which has been ready to roll out for some time) but due to the branding related issues. Dominar though now stands confirmed and will be the final name that will hit the market.
Last Updated on December 13, 2016
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