Searching the archives when the print industry was reigning, it is found how a carmaker could get people to visit their local showroom.
Let us check out the 10 significant and best car ads introduced with time.
Mini
- With its saying, "You don't need a big one to be happy," it passed through periods where British Leyland and BMC fell out of favour at all, but one of the few times the Mini caught on was in the mid-1970s.
- The ad focused on its small size and cute character. Mini, but delivers a huge punch.
RS Turbo and Ford Fiesta XR2i
- The RS Turbo and XR2i may not be the fastest Fords ever made, but that doesn't stop
- In 1990, an ad got featured that concluded that while some competing carmakers offer single sports car models, Ford customers choose between two different models.
Jaguar: V12
- Williams Lyons, the founder of Jaguar, knew the success of motorsport could sow magic on the show floor.
- The Le Man's victories were announced in newspaper advertisements collected by CType and DType, and even on the bodies of various Jag models during the 1950s.
Peugeot 106 GTi
- This ad proofs that sometimes the actions of pictures are attractive than words.
- Peugeot's new 106 GTi hit the market in 1997 and, together with its brother Saxo VTS, is said to have ignited a hatchback craze not seen in a decade.
- The spirited 106 is the best car ever with its 120hp 1.6-litre engine and super-small size - and this ad somehow shows that Peugeot knows it too.
Citroen 2CV
- Not only Peugeot can promote well; Citroen, the sister company, is also quite well versed in this area.
- 2CV was over 30 years old by the mid-1980s and was ready for retirement compared to other small cars like the Renault 5, Austin Metro, and Ford Fiesta.
- Skillful positioning has ensured its place in the Citroën range and the public mind, emphasising the car's worth, money, and solid character.
BMW: Shaken not stirred
- According to the story, the advertising entrepreneur Robin Wright was told by a BMW engineer that if a cup of water were placed on a standard 2.0-litre four-cylinder engine - such as the one used by Mercedes - the water would vibrate. With a 2.0-litre BMW 6-cylinder engine, the water will cause a standstill. Wright took the idea and envisioned it - a glass (now a vodka Martini) mounted on a Mercedes 2.0 litre four-cylinder engine next to the same glass on a BMW six-pot.
- Likely he created one of the best car advertisements.
MG: Your mother wouldn't like it
- MGB was 10 years old by the early 1970s, and in the 60s, freshness was starting to feel a bit accustomed.
- The British Leyland accountants also began to make their occurrence known in 1973 when the B's sleek leather seats, intelligent chrome grille, and classic wire wheels were replaced with cheaper items, somewhat shaking the car's charm.
Audi – Can't stop driving
- Audi has a whole catalogue of great listings and isn't cautious about stating the type of driver who bought their car.
- From the mid-'90s TV commercial showcase the hangovers of '80s yuppies rejecting the brand new 20-van A sedan because 'it's not my kind of car', to this 2009 print ad showcasing a failed bank robbery.
Land Rover Freelander
- Selecting the best is challenging, as some of the Defender and Discovery ads are ingenious, but Freelander has to be our favourite.
- It's just two hippos swimming and a Freelander showing off her breaststroke skills, with a clear message: The Freelander is a real Land Rover and can easily cross any stream. The fact that Freelander looks like a sinking hippo is also an understatement.
Volkswagen Polo
- With the launch of the Mk Polo in 2002, also known as 9N", Volkswagen established its image as a carmaker devoted to reliability, building luxury, and building quality vehicles. Great build - a direction the brand started with Mk. IV Golf.
- The adverts with its saying 'Small But Tough' Polo fit perfectly with the excellent and confident new Volkswagen from the early 2000s.
Creative advertising is a tricky business, particularly car advertising. Unless manufacturers develop a creative way to launch their car in the market, explaining the features of a new car or an updated version of it can be monotonous.
