Royal Enfield has reported 10 per cent growth in retail sales in the month of February 2021, with 69,659 motorcycles despatched in the month, compared to 63,536 motorcycles sold in the same month a year ago. Sales of motorcycles in the domestic market accounted for 65,114 units, a 6 per cent increase over 61,188 motorcycles sold in the same month a year ago. Royal Enfield however continues to push sales to overseas markets, with exports registering a 94 per cent growth in February 2021, over the number of exports in the same month a year ago. Export volumes however, form less than 10 per cent of overall sales, with just 4,545 motorcycles exported in February 2021.
Also Read: Royal Enfield Meteor 350 Review
In the year-to-date numbers, sales seem to be under pressure, owing to challenges due to the COVID-19 pandemic. Overall motorcycle sales of Royal Enfield declined by 17 per cent during the period from April to February 2021. During the period, Royal Enfield sold 5,46,292 motorcycles, compared to 6,60145 motorcycles sold during the same period a year ago. The domestic market, where Royal Enfield averages over 50,000 motorcycles a month, accounted for sales of 5,13,555 motorcycles, a decline of 18 per cent over the 6,24,021 motorcycle sold during the same period a year ago.
Also Read: 2021 Royal Enfield Himalayan Review
In February 2021, Royal Enfield launched an updated Himalayan across India, Europe and the UK, introducing the Tripper navigation app, as well as cosmetic and ergonomic changes. The new Himalayan also gets three new colours, Granite Black, Mirage Silver and Pine Green, in addition to the existing colour options. The Himalayan also gets Royal Enfield's new Make It Yours initiative, which allows customers to personalise and accessorise their motorcycles, on the Royal Enfield website, through the Royal Enfield app, and at RE dealerships. With several new models planned across the 650 Twins platform, and the new 350 cc platform of the Meteor 350, Royal Enfield will continue to push aggressively across markets, both at home and newer markets abroad.