Yamaha Dealerships To Be Converted To Blue Square Format By 2025
By Carandbike Team
1 mins read
Published on July 19, 2022
- Yamaha has over 70 Blue Square dealerships across India
- The Blue Square format attempts to offer customers a premium experience
- Yamaha apparel, accessories & spares to be also offered
India Yamaha Motor is rapidly expanding its Blue Square dealership chain, a new premium dealership which will eventually have all Yamaha products under one roof. Currently, Yamaha offers the Aerox 155 and the R15 V4 MotoGP colour option models exclusively at the Blue Square dealerships. Apart from Yamaha's motorcycle and scooter range, these Blue Square dealerships also have official Yamaha merchandise, including riding gear, apparel and accessories. 'Blue Square' is designed to define the legacy of Yamaha's role in global motorsports with 'Blue' characterising the brand's racing DNA and 'Square' defining an entry into the world of Yamaha, an official statement said.
The new Blue Square dealerships aim to offer a complete digital experience to customers
Eishin Chihana, Chairman, Yamaha Motor India Group of Companies said, "Through these Blue Square showrooms, we want every customer to attain a sense of belonging to Yamaha's rich heritage in international motorsports. These premium outlets will enable our customers to interact with the brand, acquire product information, and check out the range of Yamaha accessories and apparels, providing them with a unique buying and ownership experience."
Also Read: 2022 Yamaha MT-15 Review
Yamaha intends to convert all dealerships across India to the Blue Square format by 2025.
In total, the premium Blue Square showroom footprint across India stands at over 70 outlets, with showrooms in Tamil Nadu, Karnataka, West Bengal, Jharkhand, Orissa, Assam, Madhya Pradesh, Telangana, Andhra Pradesh, Maharashtra, Jammu & Kashmir, Chhattisgarh, Bihar, Delhi, and other North-Eastern States. The showrooms also serve as a platform for customers to be a part of Blue Streaks rider community, through which they can engage with fellow Yamaha riders and experience their Yamaha machines together.
Great Deals on Used CarsView All Used Cars
-18721 second ago
The new system aims to counterbalance Ducati's strategic advantage and address concerns from manufacturers about competitive disparities.
-16487 second ago
It has flashing front lights, a safety car roof bar, a front splitter, Recaro seats, a six-point racing harness, and a fire extinguisher.
-15767 second ago
Tata Motors launches its fourth Registered Vehicle Scrapping Facility in Chandigarh, named Re.Wi.Re, with the capacity to dismantle 12,000 vehicles per year
-13737 second ago
New virtual race car will join the growing list of cars featured in the latest Gran Turismo video game
-11477 second ago
The upcoming Ferrari hypercar will replace the LaFerrari and could get a hybrid engine in place of the V12 as the brand moves towards an electrified era
12 hours ago
Owned by Geely, Lotus has pledged to become fully electric by 2028
12 hours ago
It received a bid of $1,350,000 (11.25 crore) that the seller chose not to accept and re-auctioned in December.
12 hours ago
The new platform will largely use local components and has been dubbed the ‘A Main Platform’ with the first electric vehicle set to roll out in 2026, specifically for the Chinese market.
13 hours ago
The 2024 edition of the 1290 Super Adventure siblings receive new colour options for 2024
13 hours ago
MotoGP's newest grand prix winner has finally found a seat after a string of tremendous performances in the final leg of the 2023 season
-1872481 second ago
Replying to customer concerns about S-Presso's safety standard, post the Global NCAP crash results, Suzuki Auto South Africa's official handles have commented on social media saying that the model sold there are safer than the ones sold in India.
-1614841 second ago
Mahindra has finally announced the name of its highly-anticipated S201 and we now know that it is called the XUV300. The XUV300 will be launched in February 2019. The SUV will be based on the SsangYong Tivoli and is Mahindra's third SUV in the subcompact segment after the Nuvosport and the TUV300. The company targets a whole new set of audience with the introduction of this one and hence there's a lot of effort gone into the design as also adding comfort to the consumers.
8 days ago
The new Mercedes-AMG C 43 is bolder, more powerful and promises to offer better performance than its predecessor, despite having a smaller engine. So, can it live up to those claims? Let’s find out!
9 days ago
Martin's aggressive racing, overtaking Bagnaia and subsequent duel with Di Giannantonio, resulted in a stellar victory by a mere 0.391s, while Alex Marquez secured fourth ahead of Bagnaia
9 days ago
What started off as a “clown show” turned into a pretty entertaining race with great racing and unpredictable action