Yamaha Dealerships To Be Converted To Blue Square Format By 2025

India Yamaha Motor is rapidly expanding its Blue Square dealership chain, a new premium dealership which will eventually have all Yamaha products under one roof. Currently, Yamaha offers the Aerox 155 and the R15 V4 MotoGP colour option models exclusively at the Blue Square dealerships. Apart from Yamaha's motorcycle and scooter range, these Blue Square dealerships also have official Yamaha merchandise, including riding gear, apparel and accessories. 'Blue Square' is designed to define the legacy of Yamaha's role in global motorsports with 'Blue' characterising the brand's racing DNA and 'Square' defining an entry into the world of Yamaha, an official statement said.

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The new Blue Square dealerships aim to offer a complete digital experience to customers

Eishin Chihana, Chairman, Yamaha Motor India Group of Companies said, "Through these Blue Square showrooms, we want every customer to attain a sense of belonging to Yamaha's rich heritage in international motorsports. These premium outlets will enable our customers to interact with the brand, acquire product information, and check out the range of Yamaha accessories and apparels, providing them with a unique buying and ownership experience."

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Yamaha intends to convert all dealerships across India to the Blue Square format by 2025.

In total, the premium Blue Square showroom footprint across India stands at over 70 outlets, with showrooms in Tamil Nadu, Karnataka, West Bengal, Jharkhand, Orissa, Assam, Madhya Pradesh, Telangana, Andhra Pradesh, Maharashtra, Jammu & Kashmir, Chhattisgarh, Bihar, Delhi, and other North-Eastern States. The showrooms also serve as a platform for customers to be a part of Blue Streaks rider community, through which they can engage with fellow Yamaha riders and experience their Yamaha machines together.