logo
New Delhi
New Cars
New Bikes
Go Green with EV
Used Cars
News & Reviews
Trending on c&b
Sell Your Car
Scrap Your Car
Pre-Delivery Inspection

Registered Office

ADDRESS
Mahindra First Choice Wheels Limited, 602, 6th Floor, Tower - B, Embassy 247, LBS Road, Vikhroli (West), Mumbai - 400083
CONTACT
+91 9606045096
EMAIL
contact@carandbike.com

Who We Are

About UsMerger Scheme CopyNCLT OrderInvestor RelationsTerms and ConditionsPrivacy Policy

Follow Us On

car&bike Youtubecar&bike Twittercar&bike Facebookcar&bike LinkedIn
© Mahindra First Choice Wheels Limited 2025. All rights reserved.

Our Offerings

  • New Cars
  • New Bikes
  • Electric Cars
  • Electric Bikes & Scooters
  • Used Cars
  • Compare Cars
  • Compare Bikes
  • Sell Car
  • Scrap Car
  • Pre Delivery Car Inspection

News & Reviews

  • Latest News
  • Car News
  • Bike News
  • car&bike Reviews
  • Car Reviews
  • Bike Reviews
  • Videos
  • Knowledge Center

Popular Car Brands

  • Maruti Suzuki
  • Tata
  • Hyundai
  • Honda
  • Mahindra
  • Kia
  • BMW
  • Volkswagen
  • Mercedes
  • Land Rover

Popular Car Models

  • Mahindra Thar
  • Kia Seltos
  • Land Rover Defender
  • Hyundai Exter
  • Grand Vitara
  • Toyota Innova Crysta
  • Kia Sonet
  • Range Rover
  • Toyota Fortuner
  • Maruti Suzuki Dzire

Popular Bike Brands

  • Royal Enfield
  • Hero
  • Yamaha
  • BMW Bikes
  • Jawa
  • Honda
  • Bajaj
  • Ola Electric Bikes
  • KTM
  • Harley Davidson

Popular Bike Models

  • Yamaha MT 15
  • Classic 350
  • Royal Enfield Hunter 350
  • Continental GT 650
  • Bajaj Pulsar 150
  • Hunter 350
  • Honda SP 125
  • Bullet 350
  • YZF R15 V4.0
  • Bajaj Pulsar 125
  • Latest News
  • Latest Reviews
  • Car News
  • Bike News
  • Car Reviews
  • Motorsport
  • Bike Reviews
  • Electric

Audi CEO Sees Chip Shortage As 'Perfect Storm' But Will Get Through It

Audi in July said it had been unable to build a mid five-digit number of cars in the first half of the year.
Reuters
Reuters
1 min read
Oct 28, 2021, 12:48 AM
Follow us on
Audi CEO Sees Chip Shortage As 'Perfect Storm' But Will Get Through It

Premium car brand Audi, Volkswagen's biggest profit contributor, has to troubleshoot on a day-to-day basis to tackle an ongoing shortage of auto chips, its chief executive said.

"We had a very strong first half in 2021. We do expect a much weaker second half. We really have trouble," Markus Duesmann told Reuters ahead of the Reuters Events Automotive conference, calling the situation "a perfect storm".

Duesmann's comments highlight the problems global carmakers are facing in navigating a global chip supply crunch that has hit car production around the world.

But while the car industry's vehicle sales have suffered it has softened the blow through price increases that have boosted margins.

Audi in July said it had been unable to build a mid five-digit number of cars in the first half of the year. But its profit margin in the period surged to 10.7%, even surpassing the 8% in 2019 before the pandemic struck.

"We are dealing with it pretty well I would say," Duesmann, who also sits on the management board of Volkswagen, said. He said the group was seeking closer ties with chipmakers and that the carmaker would emerge stronger from the crisis.

"But at the moment it's a day-to-day troubleshooting process," he said.

audi logo reuters

Audi's CFO in August said it would only take 2-3 years before profitability of EV would match that of combustion engine cars.

Audi, which accounted for more than a quarter of Volkswagen's first-half operating profit, has embarked on an ambitious shift towards battery-powered vehicles, meaning all new models it will release from 2026 will be fully electric.

Meantime, production of internal combustion engines will be gradually phased out up to 2033. Audi's CFO in August said it would only take 2-3 years before profitability of electric vehicles (EV) would match that of combustion engine cars.

Duesmann thinks this could happen even more quickly.

"The point where we earn as much money with electric cars as with combustion engine cars is now, or ... next year, 2023. They are very even now, the prices," Duesmann said.

Apart from efforts to challenge Tesla and become the biggest seller of EVs, Volkswagen, the world's No.2 carmaker, is also doubling down on efforts to develop software, which CEO Herbert Diess said is the industry's real gamechanger.

Duesmann, who took over as Audi CEO last year, has previously said that Volkswagen would make most of the automotive software needed for the group's transformation on its own and that it was too early to think about partnerships.

"Because at the moment ... it would take away speed, it would add complexity," Duesmann said. "Certainly we could share our software platform with other automotive companies but that's more mid-term, long-term ... 5-10 years."

Duesmann, a former BMW executive, now also has responsibility for luxury brands Lamborghini, Ducati and Bentley which have been brought under the Audi roof.

The 52 year-old Ducati enthusiast brushed off recurring speculation that one of them could be sold, even though there was regular outside interest.

"These brands ... are very valuable very profitable brands, where we can even expand the synergy level in the future," Duesmann said. "There are no plans whatsoever to get rid of them."

# Audi# Volkswagen Group# Electric vehicles# EVs# Markus Duesmann# Cars# Auto Industry

Related News

Japan Mobility Show 2025: Mitsubishi Elevance Concept Could Be The Future Pajero
1 min read
Japan Mobility Show 2025: Mitsubishi Elevance Concept Could Be The Future Pajero
Japan Mobility Show 2025: Lexus LS 6-Wheel Van Concept Previews Future Of Luxury MPVs
1 min read
Japan Mobility Show 2025: Lexus LS 6-Wheel Van Concept Previews Future Of Luxury MPVs
MG Windsor EV Inspire Edition Launched At Rs 16.65 Lakh; Limited To 300 Units
1 min read
MG Windsor EV Inspire Edition Launched At Rs 16.65 Lakh; Limited To 300 Units
Zero Emission Drive 2.0: A Real-World Test of Clean Mobility
3 mins read
Zero Emission Drive 2.0: A Real-World Test of Clean Mobility
GST 2.0 Effect: Audi A4, A6, Q3, Q5, Q7 & Q8 Prices Slashed By Up To Rs 7.8 Lakh
2 mins read
GST 2.0 Effect: Audi A4, A6, Q3, Q5, Q7 & Q8 Prices Slashed By Up To Rs 7.8 Lakh

Popular Volkswagen Models

  • Volkswagen Virtus
    Volkswagen
    Virtus
    Ex-showroom Price
    ₹ 12.36 - 21.75 Lakh
  • Volkswagen Taigun
    Volkswagen
    Taigun
    Ex-showroom Price
    ₹ 13.28 - 22.42 Lakh
  • Volkswagen Golf GTI
    Volkswagen
    Golf GTI
    Ex-showroom Price
    ₹ 60.25 Lakh
  • Volkswagen Tiguan R-Line
    Volkswagen
    Tiguan R-Line
    Ex-showroom Price
    ₹ 55.71 Lakh
  • Volkswagen Virtus GT
    Volkswagen
    Virtus GT
    Ex-showroom Price
    ₹ 19.86 - 21.98 Lakh

Latest Cars

  • Skoda Octavia RS
    Skoda
    Octavia RS
    Ex-showroom Price
    ₹ 49.99 Lakh
  • Maserati MCPura
    Maserati
    MCPura
    Ex-showroom Price
    ₹ 4.12 - 5.12 Crore
  • Mahindra Bolero Neo
    Mahindra
    Bolero Neo
    Ex-showroom Price
    ₹ 8.49 - 9.99 Lakh
  • Mahindra Bolero
    Mahindra
    Bolero
    Ex-showroom Price
    ₹ 7.99 - 9.69 Lakh
  • Mahindra Thar
    Mahindra
    Thar
    Ex-showroom Price
    ₹ 9.99 - 16.99 Lakh
  • Citroen Aircross X
    Citroen
    Aircross X
    Ex-showroom Price
    ₹ 8.29 - 13.69 Lakh
  • Maruti Suzuki Victoris
    Maruti Suzuki
    Victoris
    Ex-showroom Price
    ₹ 10.5 - 19.99 Lakh
  • VinFast VF7
    VinFast
    VF7
    Ex-showroom Price
    ₹ 24.23 - 29.57 Lakh
  • VinFast VF6
    VinFast
    VF6
    Ex-showroom Price
    ₹ 19.13 - 21.22 Lakh
  • Citroen Basalt X
    Citroen
    Basalt X
    Ex-showroom Price
    ₹ 7.95 - 13.11 Lakh

Upcoming Cars

  • Hyundai New Venue
    Hyundai New Venue
    Expected Price
    ₹ 8 - 12 Lakh
    Launch Date: 2025-11-04
  • Hyundai New Venue N Line
    Hyundai New Venue N Line
    Expected Price
    ₹ 12 - 20 Lakh
    Launch Date: 2025-11-04
  • Mahindra BE.05
    Mahindra BE.05
    Expected Price
    ₹ 25 - 30 Lakh
    Launch Date: 2025-11-12
  • Hyundai Ioniq 6
    Hyundai Ioniq 6
    Expected Price
    ₹ 60 - 65 Lakh
    Launch Date: 2025-11-15
  • Jeep Avenger
    Jeep Avenger
    Expected Price
    ₹ 25 - 30 Lakh
    Launch Date: 2025-11-15
  • MG 7
    MG 7
    Expected Price
    ₹ 24 - 25 Lakh
    Launch Date: 2025-11-18
  • Kia EV4
    Kia EV4
    Expected Price
    ₹ 15 - 20 Lakh
    Launch Date: 2025-11-18
  • Volkswagen Tera
    Volkswagen Tera
    Expected Price
    ₹ 25 - 40 Lakh
    Launch Date: 2025-11-20
  • MG HS PHEV
    MG HS PHEV
    Expected Price
    ₹ 23 - 28 Lakh
    Launch Date: 2025-11-20
  • Nissan Small Electric SUV
    Nissan Small Electric SUV
    Expected Price
    ₹ 12 - 18 Lakh
    Launch Date: 2025-11-25
Explore Other Topics
Trending NewsCar NewsElectric Car NewsBike NewsComparisonsMotorsportsUpcoming Car News

Trending News

  • Skoda India Reports Best Ever Yearly Sales In 2025; 61,607 Units Sold In First 10 Months
    1 min read
    Skoda India Reports Best Ever Yearly Sales In 2025; 61,607 Units Sold In First 10 Months
  • Auto Sales October 2025: Mahindra, Skoda, Kia Report Best Ever Month As Festive Season Boost Demand
    1 min read
    Auto Sales October 2025: Mahindra, Skoda, Kia Report Best Ever Month As Festive Season Boost Demand
  • Mahindra XEV 9S 7-Seat Electric SUV To Debut On November 27
    1 min read
    Mahindra XEV 9S 7-Seat Electric SUV To Debut On November 27
  • Hero Teases New Vida VXZ Electric Motorcycle Ahead Of EICMA 2025 Debut
    1 min read
    Hero Teases New Vida VXZ Electric Motorcycle Ahead Of EICMA 2025 Debut
  • 2025 Ducati Streetfighter V4 Launched At Rs. 28.68 Lakh
    1 min read
    2025 Ducati Streetfighter V4 Launched At Rs. 28.68 Lakh
  • Ford Announces Rs 3,250 Crore Investment Into Chennai Plant; To Produce Next-Gen Engines For Export From 2029
    1 min read
    Ford Announces Rs 3,250 Crore Investment Into Chennai Plant; To Produce Next-Gen Engines For Export From 2029
  • Bajaj Auto Takeover To Prompt Name Change At KTM‘s Parent Company
    2 mins read
    Bajaj Auto Takeover To Prompt Name Change At KTM‘s Parent Company
  • 2026 MV Agusta Brutale 800: Everything You Need To Know
    1 min read
    2026 MV Agusta Brutale 800: Everything You Need To Know
  • New Hyundai Venue N Line Revealed Ahead Of Nov 4 Launch; Bookings Open
    1 min read
    New Hyundai Venue N Line Revealed Ahead Of Nov 4 Launch; Bookings Open

Latest News

  • NewsNews
  • Expert ReviewExpert Review
View All
  • Skoda India Reports Best Ever Yearly Sales In 2025; 61,607 Units Sold In First 10 Months
    car&bike Team | Nov 1, 2025
    Skoda India Reports Best Ever Yearly Sales In 2025; 61,607 Units Sold In First 10 Months
    Skoda India has surpassed its previous calendar year best of 53,721 units in 2022.
    1 min read
  • Auto Sales October 2025: Mahindra, Skoda, Kia Report Best Ever Month As Festive Season Boost Demand
    Carandbike Team | Nov 1, 2025
    Auto Sales October 2025: Mahindra, Skoda, Kia Report Best Ever Month As Festive Season Boost Demand
    Multiple carmakers reported best-ever wholesales in October 2025 as the boost from GST 2.0-related price reductions and the festive season boosted new car demand.
    1 min read
  • Mahindra XEV 9S 7-Seat Electric SUV To Debut On November 27
    Amaan Ahmed | Nov 1, 2025
    Mahindra XEV 9S 7-Seat Electric SUV To Debut On November 27
    Having unveiled the XEV 9e and BE 6 electric SUVs last November, Mahindra is readying a three-row model, based on the INGLO platform, for its world premiere towards the end of November.
    1 min read
  • Hero Teases New Vida VXZ Electric Motorcycle Ahead Of EICMA 2025 Debut
    Jaiveer Mehra | Nov 1, 2025
    Hero Teases New Vida VXZ Electric Motorcycle Ahead Of EICMA 2025 Debut
    The Project VXZ likely previews a sporty-looking electric motorcycle that will be launched under the Vida sub-brand in the time to come.
    1 min read
  • 2025 Ducati Streetfighter V4 Launched At Rs. 28.68 Lakh
    car&bike Team | Oct 31, 2025
    2025 Ducati Streetfighter V4 Launched At Rs. 28.68 Lakh
    The top-spec 2025 Ducati Streetfighter V4S is priced at Rs. 32.38 lakh (Ex-showroom) and features Ducati Electronic Suspension with Ohlins fork and shock and an Ohlins steering damper and a lighter lithium ion battery.
    1 min read
  • Ford Announces Rs 3,250 Crore Investment Into Chennai Plant; To Produce Next-Gen Engines For Export From 2029
    car&bike Team | Oct 31, 2025
    Ford Announces Rs 3,250 Crore Investment Into Chennai Plant; To Produce Next-Gen Engines For Export From 2029
    Ford essentially exited the Indian domestic market in mid-2022, shuttering vehicle production at its plants in Gujarat and Tamil Nadu, though engine exports continued.
    1 min read
  • 2025 Mercedes-Benz E-Class LWB Diesel Review: Bestseller For A Reason!
    Seshan Vijayraghvan | Nov 1, 2025
    2025 Mercedes-Benz E-Class LWB Diesel Review: Bestseller For A Reason!
    The Mercedes-Benz E-Class is the only car in its segment to still offer a diesel engine. But can it continue to hold its own in a market?
    1 min read
  • TVS Apache RTX First Ride Review: Tech-Packed & Adventure Ready
    Preetam Bora | Oct 19, 2025
    TVS Apache RTX First Ride Review: Tech-Packed & Adventure Ready
    TVS enters the growing adventure touring segment with the new Apache RTX with an attractive starting price of ₹ 1.99 Lakh (Ex-showroom). Is it worth considering? Read on, to find out.
    8 mins read
  • Eurogrip Tread Talks 2025: Tyre Tales
    Janak Sorap | Oct 17, 2025
    Eurogrip Tread Talks 2025: Tyre Tales
    A factory tour on what goes into making two-wheeler tyres at Eurogrip’s Madurai plant, followed by a scenic ride to Kodaikanal.
    4 mins read
  • Ferrari 12Cilindri India Review: Straight From The Heart
    Shams Raza Naqvi | Oct 22, 2025
    Ferrari 12Cilindri India Review: Straight From The Heart
    We’ve driven the latest 12-cylinder powerhouse from Ferrari on Indian roads. Is this the ultimate GT Coupe to come to our market?
    7 mins read
  • Royal Enfield Guerrilla 450 Vs Bajaj Dominar 400 Comparison Review
    Preetam Bora | Oct 10, 2025
    Royal Enfield Guerrilla 450 Vs Bajaj Dominar 400 Comparison Review
    Roadster or sport tourer? And to answer that question we have the Royal Enfield Guerrilla 450 in a head-to-head comparison with the 2025 Bajaj Dominar 400.
    1 min read
  • Home
  • News
  • Cars
  • Audi CEO Sees Chip Shortage As 'Perfect Storm' But Will Get Through It