CES 2018: Toyota Showcases e-Palette Concept Car

- The e-Palette alliance will help develop mobility services for businesses
- Alliance launch partners include Amazon, DiDi, Mazda, Pizza Hut and Uber
- The e-Palette Concept Vehicle will be fully autonomous, electric vehicles
Toyota Motor Corporation showcased the e-Palette Concept Vehicle at the CES 2018 which is designed to meet the demands of future multi-mode transportation and business applications. The e-Palette Alliance will leverage Toyota's proprietary Mobility Services Platform (MSPF) to develop a suite of connected mobility solutions and a flexible, purpose-built vehicle. It will also help in creating a broad-based ecosystem of hardware and software support designed to help a range of companies which can utilize advanced mobility technology. The company already has launch partners on board with the e-Palette an these include companies like Amazon, DiDi, Mazda, Pizza Hut and Uber, who will collaborate on vehicle planning, application concepts and vehicle verification activities.

Toyota e-Palette Concept's different applications for different business areas
"The automobile industry is clearly amidst its most dramatic period of change as technologies like electrification, connected and automated driving are making significant progress. Toyota remains committed to making ever better cars. Just as important, we are developing mobility solutions to help everyone enjoy their lives, and we are doing our part to create an ever-better society for the next 100 years and beyond. This announcement marks a major step forward in our evolution towards sustainable mobility, demonstrating our continued expansion beyond traditional cars and trucks to the creation of new values including services for customers", said Toyota President, Akio Toyoda.
The alliance will focus on the development of the new e-Palette Concept Vehicle which reflects Toyota's visions for Automated Mobility as a Service (Autono-MaaS) applications. It is a fully-automated, next generation battery electric veicle (BEV) designed to be scalable and customizable for a range of Mobility as a Service (MaaS) businesses.

Toyota e-Palette Concept will use autonomous and electric mobility
In addition to supporting the services provided through Toyota's MSPF, the e-Palette Concept Vehicle's open vehicle control interface and a set of software tools to allow partner companies to install their own automated driving system and vehicle management technology. When a partner company's automated driving system is installed, Toyota's Guardian technology will act as a safety net to help ensure appropriate operation.
The e-Palette Concept looks pretty simple and more or less is a mini bus on wheels. Toyota will offer the body in three lengths - 13 feet to 23 feet. Toyota plans to conduct feasibility testing of the e-Palette Concept in various regions, including the United States, in the early 2020s. We might see it put to use at the 2020 Tokyo Olympic Games.
Latest News
car&bike Team | Jan 8, 20262026 World Car Awards Finalists AnnouncedThe winners of the awards will be announced on April 1 at the 2026 New York Auto Show.1 min read
car&bike Team | Jan 8, 2026KTM RC 160 Launched In India At Rs 1.85 LakhThe RC 160 serves as the entry point in KTM India's supersport range.2 mins read
car&bike Team | Jan 8, 2026Pioneer Ride Connect To Debut As Phone-First Motorcycle Dashboard PlatformPioneer Ride Connect previews a future where motorcycle dashboards rely on smartphones, cloud navigation and voice control instead of standalone hardware.1 min read
Jaiveer Mehra | Jan 7, 2026Tata Harrier, Safari Petrol Launched In India: Prices Start From Rs 12.89 LakhBoth SUVs get the 1.5-litre Hyperion turbo-petrol engine from the Sierra in a higher state of tune.3 mins read
Carandbike Team | Jan 7, 2026Toyota Urban Cruiser EV India Debut On January 19Toyota’s entry EV is the sister model to the Maruti Suzuki e Vitara and shares the same underpinnings and tech.1 min read
car&bike Team | Jan 7, 2026Tata Punch Facelift Variants, Key Features RevealedThe Punch facelift will be offered in four familiar key trim levels and six variants.1 min read
Amaan Ahmed | Jan 3, 2026VLF Mobster 135 300 KM Review: Fun But FlawedA 125 cc scooter with Italian design and Chinese genes is a rare combination, and while some may be tempted to dismiss it because of its origins, the VLF Mobster shows 125s can also be exciting – but not without compromises.11 mins read
Preetam Bora | Dec 30, 2025TVS Orbiter Review: Real-World Performance and Range TestedThe TVS Orbiter is a promising electric scooter promising decent range, practicality and pricing. But is there any reason to avoid it? We spent a few days getting to know it better.9 mins read
Jafar Rizvi | Dec 24, 2025MG Windsor EV 38 kWh Long-Term Report: IntroductionThe Windsor EV has joined our garage, and before it settles into daily duty, I took it out to get a sense of what living with an electric car is like.4 mins read
Seshan Vijayraghvan | Dec 23, 20252026 Kia Seltos Review: Formula Is Spot On, But Is The Timing Right?The 2nd-gen Kia Seltos has arrived, but it has the challenge of facing strong rivals like the Victoris and Sierra. The question is simple - Does it still have what it takes?9 mins read
car&bike Team | Dec 26, 2025Tata Punch EV Long-Term Second Report: Highway Performance, Pros & ConsAfter a week of living with the Tata Punch EV Long Range—including a proper Mumbai-Nashik highway test—we've learned what this little electric SUV is really made of.1 min read





























































































































